What the World Mastercard TV commercial - First Big Trip is about.
The World Mastercard TV Spot, 'First Big Trip' is a heartwarming commercial that features a young girl who is excited about embarking on her first big trip overseas with her family. The commercial starts with the girl, seemingly awestruck, standing in front of the departure gate at the airport, clutching her yellow travel bag, and staring wide-eyed at the enormous airplane parked outside.
As the girl and her family board the plane, the voiceover (presumably of the girl's mother) talks about how they have been saving up for this trip for years. Then, the music takes on a more upbeat tempo as the family enjoys their trip, taking in the sights, sounds, and cuisines of different countries. The little girl, in particular, gets caught up in the excitement of trying new things, and the viewers are treated to shots of her eating different foods, taking a dip in a swimming pool, and interacting with locals.
The final scene shows the family back at the airport, waiting for their flight home. The girl's mother pulls out her World Mastercard, and the narrator credits the credit card for making this trip possible. The girl looks up at her mother, a smile gracing her lips, and says, "Can we do it again, Mom?" to which her mother chuckles and replies, "We will."
This TV spot is an excellent example of how Mastercard paints itself as a global credit card that can help make people's world-travel dreams a reality. The commercial is uplifting, sentimental, and leaves viewers longing for their own travel experiences.
World Mastercard TV commercial - First Big Trip produced for
Mastercard
was first shown on television on May 18, 2016.
Frequently Asked Questions about world mastercard tv spot, 'first big trip'
Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan "There are some things money can't buy; for everything else, there's Mastercard".
In Mastercard's new commercial, which premieres May 22 and will run on national broadcast television and streaming platforms, Jennifer Hudson appears and demonstrates what we instinctively know: as individuals we are powerful, but never as powerful as we are when we come together.
“There are some things money can't buy. For everything else there's Mastercard.” Mastercard's famous slogan, launched in 1997, immediately caught the public's imagination.
The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.
Here Are the 10 Most Expensive Commercials Ever Made
- Bud Light - "Up for Whatever" (2014) - $12 million.
- Chrysler - "Imported From Detroit" (2011) - $12 Million.
- Aviva - "Names" (2008) - $13.4 million.
- Guinness - "Tipping Point" (2007) - $16 million.
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The MasterCard Cast
- Homer Simpson. voiced by Dan Castellaneta.
- Miss Piggy. voiced by Eric Jacobson.
- Kermit the Frog. voiced by Steve Whitmire.
- Rizzo the Rat. voiced by Steve Whitmire.
- Fozzie Bear. voiced by Eric Jacobson.
- Animal. voiced by John Kennedy.
- Charlie the Tuna. voiced by Jeff Bergman.
- Jovny the Stork. voiced by Doug Preis.
Mastercard TV Spot, 'Stand Up to Cancer: Meaningful Actions' Featuring Jennifer Hudson - iSpot.tv.
The meaning of Mastercard's logo
As Pentagram writes of the early logo: “The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, key to Mastercard's brand message of 'priceless possibilities. '”
The Mastercard symbol still has its core identity of the two red and yellow circles overlapping. That still conveys the brand message of connection, togetherness, and unity. The wordmark is in all lowercase because the brand did not want to emphasize the word 'card.
the Discount Tire Company's Thank you commercial
The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.
1. Chanel - "The Film" (2004) - $33 million.
Chanel No.5 The Film (2004)
The most expensive advertisement ever made is entitled No.5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.