IntroductionHalls is a well-known brand that produces cough drops and throat lozenges. The brand was founded in the United States in the 1930s and has since become popular worldwide. Halls is now owne...
Halls is a well-known brand that offers a variety of cough and throat lozenges. One of the most memorable TV spots that the company has ever aired is called "Librarian Hush," which features a librarian who is struggling with a cough.
The commercial begins with a librarian working in a nearly silent library, but she can't seem to shake off her cough. Every attempt she makes to stifle her cough is met with a "SHHH" from the patrons around her, until finally, she grabs a Halls cough drop.
As the lozenge takes effect, the librarian's coughing subsides, and she can finally breathe a sigh of relief. However, as she starts to speak again, she realizes that her voice has become louder and deeper, much to the surprise of the other library patrons.
The librarian then lets out a loud "SHEEESH," causing all of the patrons to jump and turn to look at her. The Halls commercial ends with the tagline, "Halls: Dependable cough relief that starts working immediately."
This TV spot is memorable for several reasons. Not only does it showcase the effectiveness of Halls cough drops, but it also gives humor to the stereotype of librarians being quiet and reserved. The effectiveness of Halls is emphasized by the sudden transformation of the librarian from a quiet and reserved figure into a confident spokesperson.
Overall, the "Librarian Hush" commercial is one of the most memorable and effective advertisements for cough relief.
Halls TV commercial - Librarian Hush produced for Halls was first shown on television on January 7, 2013.
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