Volkswagen Rule the Road Scavenger Hunt TV commercial - The New King
Advertisers
Advertisers of the Volkswagen Rule the Road Scavenger Hunt TV Spot, 'The New King' [T1]
Volkswagen
IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
What the Volkswagen Rule the Road Scavenger Hunt TV commercial - The New King is about.
The Volkswagen "Rule the Road Scavenger Hunt" TV spot features a thrilling and exciting competition between two Volkswagen vehicles, the classic Beetle and the brand new Golf GTI. The commercial opens with an aerial shot of a desert landscape and the announcer introduces the two competitors as they get ready to race towards a remote location, where the prize awaits.
The Beetles and Golf GTIs navigate through challenging terrains, dodging obstacles, and overcoming rugged obstacles, all while showcasing their impeccable control and agility on the road. The competitors' determination and persistence are on full display as they navigate across rough terrain, through winding roads, and across rocky terrain.
As they approach the finish line, the announcer declares "The New King" as the brand new Golf GTI beats out the classic Beetle to claim the top spot and win the coveted prize. The commercial ends with an ecstatic crowd gathered around the Golf GTI, congratulating the driver on their victorious performance.
Overall, the Volkswagen "Rule the Road Scavenger Hunt" TV spot serves as a thrilling and exciting reminder of Volkswagen's continued commitment to producing innovative and nimble vehicles that can take on any challenge on the road. With the Golf GTI taking the crown as the new king, Volkswagen continues to rule the road and set the bar for the automotive industry.
Volkswagen Rule the Road Scavenger Hunt TV commercial - The New King produced for Volkswagen was first shown on television on September 23, 2017.
Song from commercial Volkswagen Rule the Road Scavenger Hunt TV Spot, 'The New King' [T1]
"Livin' Thing" by Electric Light Orchestra
"Livin' Thing" is a song written by Jeff Lynne and performed by Electric Light Orchestra (ELO). It was released in 1976 as part of ELO's album "A New World Record". The song is known for its catchy melody and upbeat tempo , as well as its use of gypsy violin in the intro.
Meaning and Interpretation
There are various interpretations of the meaning behind the song. Some have speculated that it is about the effects of food poisoning that Lynne received on holiday in Spain, while others have suggested that it is about the loss of a loved one. Lynne himself has stated that the song is simply about the feeling of losing something important in life.
Reception and Legacy
"Livin' Thing" was a commercial success for ELO, reaching the top 10 in several countries, including the US and UK. It has since become one of the band's most recognizable and beloved songs, and has been covered by several artists over the years.
Overall, "Livin' Thing" is a classic rock hit that continues to be enjoyed by fans of ELO and classic rock music alike.
Videos
Watch Volkswagen Rule the Road Scavenger Hunt TV Commercial, 'The New King' [T1]
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Actors
Actors who starred in Volkswagen Rule the Road Scavenger Hunt TV Spot, 'The New King' [T1]
Agenices
Agenices of the Volkswagen Rule the Road Scavenger Hunt TV Spot, 'The New King' [T1]
Johannes Leonardo
Johannes Leonardo is an award-winning creative agency that is based in New York City. Founded in 2007, the company has grown into a global brand and is known for its innovative and compelling campaign...
PHD USA
PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...
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