Our History We were incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955, when we opened our first Dollar General store. We changed our name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation.

Sign up to track 29 nationally aired TV ad campaigns for Dollar General. In the past 30 days, Dollar General has had 164 airings and earned an airing rank of #1,724 with a spend ranking of #2,388 as compared to all other advertisers.

Convenient store formats, locations, and a broad selection of high-quality products at compelling values have driven Dollar General's substantial growth and financial success over the years. Dollar General is mindful that most of its customers are value-conscious, and many have low and/or fixed incomes.

Today, the company is a leading discount retailer with more than 19,000 stores in 47 states. The company remains true to the humble ethic of hard work and friendly customer service embodied by the founding family. The yellow Dollar General store sign is a popular symbol of value.

Our mission is simple - Serving Others. Every time we open our doors, we do so with that purpose-driven commitment in mind.

Dollar General stands for convenience, quality brands and low prices. Dollar General's stores aim to make shopping a hassle-free experience. We design small, neighborhood stores with carefully -edited merchandise assortments to make shopping simpler.

Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of October 2, 2023, Dollar General operates 19,414 stores in the continental United States and Mexico.

Dollar Tree: More items that cost around $1 Even before the sky-high inflation of recent years, that idea had started to become unfeasible -- Dollar General pulled away from the $1 price point decades ago. This means it now has a wider range of products at budget prices, even though things often cost more than $1.

We deliver a smarter, easier shopping solution accessible to more consumers. Our goal is to provide our customers a better life and our employees opportunity and a great working environment. Dollar General stands for convenience, quality brands and low prices.

We strive to make shopping hassle-free and convenient with easy-to-shop stores and deliver everyday low prices on frequently-needed items including food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares, seasonal items, paper products and much more from America's most-trusted brands and ...

In 1955, Cal Turner developed his idea of a retail store selling goods for a dollar, based on the Dollar Days promotions held at other department stores, by converting Turner's Department Store in Springfield, Kentucky, into the first Dollar General Store.

Our private brands include Clover Valley®, true living®, DG Home®, Studio Selection™, Believe Beauty, DG Health®, Comfort Bay®, Smart and Simple®, Gentle Steps, Rexall, Forever Pals, and more.