of Sauvage Johnny Depp, an absolute icon, explores the endless expanse of a hypnotic desert. Under the eye of Jean-Baptiste Mondino, surrounded by a pack of wolves, the hero and his guitar are more than ever at one with the spirit of Sauvage. Even more charismatic, he incarnates the dense magic of this new, superpowerful Elixir.

The veteran actor has been the face of Dior's Sauvage since it launched in 2015. Bernard Arnault, the chief executive of Dior's parent company LVMH, has credited “the image of Johnny Depp” as one of the main reasons why Dior Sauvage has been “a remarkable success”.

It has a variety of meanings, including wild, unspoiled and savage. Depp has previously claimed to have Native American ancestry saying in an interview that his great-grandmother grew up in Cherokee and “was quite a bit of Native American”. Others defended the advert writing: “It is not savage, it is sauvage.

Johnny Depp has reportedly signed a new deal with Dior worth $20m (£16m), which would make it the most lucrative men's fragrance deal in history. Depp has been the face of Dior Sauvage fragrance for men since 2015.

Dior Cancels Johnny Depp Sauvage Ad Amidst Backlash for Native American Depiction. Johnny Depp is facing backlash over his appearance in the latest advertisement for Dior's Sauvage perfume, which Dior posted and has since deleted from its site as of Friday afternoon.

Dior, notably, did not terminate Depp's brand ambassadorship during Depp's trial, per The New York Times. The fashion house also doubled down on its support for Depp, and signed a seven-figure, multiyear contract with him in 2022. Depp told the South China Morning Post that he was very touched by Dior's support.

Popular on Variety Sources peg the three-year deal at upwards of $20 million, which eclipses Robert Pattinson's $12 million deal to serve as a spokesperson for Dior Homme and Brad Pitt's $7 million pact to promote Chanel No.

Sauvage is inspired by wild, open spaces; blue sky that covers rocky landscapes, hot under the desert sun. Dior in-house perfumer, François Demachy, signed this creation. The fragrance is announced as radically fresh, raw and noble at the same time.

Johnny Depp is back as the face of Dior's Sauvage fragrance. The actor, 60, stars in a new commercial for the company, which marks his first time promoting the fragrance following his trial against ex-wife Amber Heard in 2022. In the ad, Depp recites poetry while wearing an all-black ensemble.

“It's an exquisite scent that takes all those smelling it on a fabulous journey,” she tells me. “The fresh and captivating top notes give way to a warm, sexy, enigmatic and sophisticated base. Part of what makes it so enduringly successful is that it seems to tap into so many different tribes and zeitgeists.”

However, Dior did not terminate Depp's brand ambassadorship, according to The New York Times. Although, as Hypebeast pointed out, the fashion brand “did limit its presence and connection with the Pirates of the Caribbean actor during the height of the abuse allegations”.

$20 million Johnny Depp has signed a reported historic deal to remain the face of Dior men's fragrance Sauvage as the star continues his post-Amber Heard defamation trial comeback. Depp's more than $20 million three-year deal with Dior is the highest for any men's cologne, according to Variety.