Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. With a vast network of custo...
Arrow Electronics TV Spot, 'I Can Drive Again' Featuring Sam Schmidt is a touching and emotional advertisement that tells the story of Sam Schmidt, a former IndyCar racer who was paralyzed in a crash in 2000 but was able to drive again with the help of Arrow Electronics.
The commercial starts with Sam Schmidt sharing his story of how he was a successful IndyCar racer until that fateful day when he lost control of his car and crashed, leaving him paralyzed from the shoulders down. Schmidt tells us that he lost his ability to drive and to feel the wind in his face, but thanks to Arrow Electronics, he can now drive again.
The commercial then shows us how Arrow Electronics helped Schmidt with their advanced technology and expertise to create a unique and special way of driving. The technology created by Arrow Electronics uses sensors mounted on Schmidt's helmet to detect his head movements, which control the vehicle's speed and direction. These sensors essentially gave Schmidt his independence back and allowed him to drive on his own again.
Throughout the commercial, we see Schmidt driving his specially equipped Corvette, which is customized just for him, smiling and enjoying life as he navigates the twists and turns of the road. The music in the background adds to the emotional impact of the piece, and we can't help but feel inspired by Schmidt's perseverance and determination.
In the end, the commercial concludes with Schmidt saying that Arrow Electronics has given him back the freedom to drive, and he's grateful for that every day. This commercial is a testament to the incredible power of technology and human will, and it's a story that will surely inspire anyone who watches it.
Arrow Electronics TV commercial - I Can Drive Again produced for Arrow Electronics was first shown on television on May 29, 2022.
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