What the Cologuard TV commercial - Swimming is about.

The Cologuard TV spot titled 'Swimming' is a 30-second commercial that aims to promote early detection of colorectal cancer. The commercial features an elderly woman who is seen swimming peacefully in a pool. She talks about how she has always loved swimming but mentions that it doesn't come as easily to her lately as she's been dealing with some health issues.

The camera then pans out to show a stack of swimming pool chairs that spell out the word 'Cologuard'. The voice-over then chimes in, mentioning how early detection is key to surviving colon cancer and how Cologuard is an effective and non-invasive screening test that can detect DNA and blood in your stool.

The commercial closes with the elderly woman emerging from the water with a big smile on her face, proudly wearing a Cologuard swim cap, and the tagline 'Simplified Screening. Changing Lives.' is displayed on the screen.

Overall, the commercial uses the soothing setting of a pool to deliver a powerful message about the importance of early detection of colorectal cancer. It's a positive and encouraging TV spot that promotes a simple and effective screening method that can save lives.

Cologuard TV commercial - Swimming produced for Cologuard was first shown on television on November 26, 2020.