What the Arm and Hammer Sensitive Whitening TV commercial - Then and Now is about.

Title: Arm and Hammer Sensitive Whitening TV Spot - 'Then and Now'

Introduction:In a world where toothpaste commercials can sometimes feel monotonous and predictable, Arm and Hammer Sensitive Whitening breaks the mold with their captivating TV spot, 'Then and Now.' This advertisement takes us on a journey through time, showcasing the evolution of oral care and highlighting the product's Whitening prowess while catering to sensitive teeth. Let's dive into the details of this innovative and engaging TV commercial.

The Scene:The TV spot begins with a vintage black and white scene, reminiscent of a bygone era when toothpaste was simple, mundane, and perhaps even ineffective. In this setting, an old-fashioned character, typically dressed in retro clothing, steps up to a sink, ready to brush their teeth using a traditional toothpaste product.

Transition to the Present:As this character reaches out to grab the old tube, the scene transitions smoothly into a vibrant and colorful present-day setting. Suddenly, modern technology and cutting-edge dental care takes center stage, revealing a fascinating transformation. The background changes to a contemporary bathroom with sleek appliances and a sense of freshness in the air.

The Product Unveiled:In this modern environment, Arm and Hammer Sensitive Whitening takes the spotlight. The camera zooms in on a gleaming toothbrush loaded with this innovative toothpaste. The scene showcases the unique features of the product, emphasizing both its whitening capabilities and its gentle formula for sensitive teeth.

The Magic of Arm and Hammer Sensitive Whitening:As the character begins brushing their teeth with Arm and Hammer Sensitive Whitening, the action slows down, allowing viewers to witness the gentle yet effective whitening process unfold. The toothpaste's active ingredients work their magic, effortlessly removing stains and brightening the character's smile, all while ensuring a soothing experience for those with sensitive teeth.

The Transformation:As the character finishes brushing, the camera pans to a close-up of their transformed smile – brighter, whiter, and radiating confidence. The voiceover confidently declares, "Experience the power of whitening without compromising sensitivity with Arm and Hammer Sensitive Whitening."

Conclusion:The Arm and Hammer Sensitive Whitening TV Spot, 'Then and Now,' not only captures the viewer's attention but also masterfully showcases the brand's commitment to innovation in oral care. By taking us on a journey from the past to the present, the commercial effectively communicates how Arm and Hammer Sensitive Whitening has revolutionized the way we approach teeth whitening, providing a safe and effective solution for those with sensitive teeth. This powerful advertisement highlights the product's ability to deliver results, leaving viewers inspired and eager to try Arm and Hammer Sensitive Whitening for themselves.

Arm and Hammer Sensitive Whitening TV commercial - Then and Now produced for Arm & Hammer Oral Care was first shown on television on July 17, 2012.