What the The Hartford TV commercial - The Bucks Got Your Back is about.

The Hartford TV spot, 'The Buck's Got Your Back' featuring Matt McCoy is a commercial showcasing The Hartford's insurance services for small businesses. The ad opens with an antique shop owner, played by actor Matt McCoy, tinkering with a clock before seeing a group of robbers breaking into his store. As the robbers threaten him, the shop owner confidently informs them that The Hartford has his back.

The ad then takes us on a journey through different scenarios, from a mechanic fixing a car to a bakery owner preparing a cake, all facing different risks and challenges. Each time the business owners are faced with a challenge, The Hartford is there to provide the support they need. In one scene, a restaurant owner accidentally sets a small fire, but can quickly extinguish it since he has peace of mind knowing he's protected by The Hartford.

Throughout all these encounters, the business owners are shown to be confident and unafraid, knowing that The Hartford has their back. The ad ends with a message: The Hartford is proud to be the insurance partner for small businesses.

Overall, this TV spot is a creative and engaging way to showcase how The Hartford can help business owners stay confident and secure in their work. The ad utilizes humor, action, and a celebrity actor to attract viewers' attention, while clearly communicating the brand's message.

The Hartford TV commercial - The Bucks Got Your Back produced for The Hartford was first shown on television on September 14, 2020.