Medicare is a federally funded healthcare program in the United States, established in 1965, that primarily serves individuals aged 65 and older. It also provides health coverage to younger individual...
The Medicare TV spot 'New Plans, Same Doctor' is a powerful advertisement aimed at senior citizens who are considering their options for healthcare coverage. The advertisement highlights the fact that Medicare has new plans available while also emphasizing that with Medicare, individuals can keep their current doctor.
The ad starts with a warm and comforting voiceover, along with images of older adults walking through a park or playing with their grandkids. The voiceover talks about how important it is to have a doctor that you know and trust, and that with Medicare, you don't have to give up your current doctor.
The ad then goes on to explain that Medicare offers new plans with additional benefits, such as prescription drug coverage. The ad also mentions that these new plans are affordable and flexible, allowing individuals to choose the coverage that best suits their needs.
Throughout the ad, the focus remains on the importance of maintaining a relationship with your doctor. The visuals show happy individuals visiting with their trusted healthcare provider, giving the impression that Medicare is there to support both patients and doctors.
Overall, the 'New Plans, Same Doctor' ad from Medicare is a great example of how to speak to the needs and concerns of senior citizens, while also highlighting the benefits of the program. The ad successfully frames Medicare as a flexible and supportive healthcare option that truly cares about keeping patients healthy and happy.
Medicare TV commercial - New Plans, Same Doctor produced for Medicare was first shown on television on October 14, 2014.
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