Find out all about your favorite commercial!

Advertisers

Advertisers of the Squarespace Super Bowl 2021 TV Spot, '5 to 9 by Dolly Parton'

Squarespace Super Bowl 2021 TV commercial - 5 to 9 by Dolly Parton
Squarespace

Squarespace is a popular website development platform that allows individuals and businesses to create and maintain their own professional websites. Whether you're a small business owner, an artist, a...

What the Squarespace Super Bowl 2021 TV commercial - 5 to 9 by Dolly Parton is about.

Squarespace Super Bowl 2021 TV commercial - 5 to 9 by Dolly Parton

In the Squarespace Super Bowl 2021 TV spot, viewers were captivated by the empowering message delivered through the iconic voice of Dolly Parton. The commercial featured a powerhouse performance by the country music legend, as she crooned the inspiring anthem, "5 to 9."

The ad kicked off with scenes of ordinary people leaving their mundane 9 to 5 jobs, eagerly pursuing their passions and dreams during their precious 5 to 9 hours. As the camera panned across different individuals, it showcased a diverse range of vocations: from bakers crafting delectable cupcakes to artists lost in their creations, and everything in between. The aim was to depict the tireless pursuit of personal ambitions that extended beyond the confines of a regular workday.

As the energetic beat of the music intensified, Dolly Parton's voice soared, offering a rallying cry to all those dreamers and doers who burn the midnight oil pursuing their side hustles. "Workin' 5 to 9, you've got passion and a vision," she belted, encapsulating the drive and ambition that fuels individuals outside of their daily jobs.

The commercial seamlessly integrated Squarespace, the website-building platform, as the tool empowering these ambitious individuals to showcase their talents and turn their dreams into tangible realities. Throughout the spot, crisp visuals of sleek and professional websites emerged, demonstrating the power of Squarespace in enabling people to bring their creative visions to life.

As the commercial came to a close, Dolly Parton's vibrant voice resonated, reminding viewers that their dreams are just a few clicks away: "You've got a dream that's all your own."

This Super Bowl spot successfully captured the essence of Squarespace and its mission to provide a platform for individuals to express their creativity, whether it's through entrepreneurship or pursuing personal passions. And with Dolly Parton's captivating performance, the commercial left an indelible impression on viewers, inspiring them to embrace their ambitions and make their 5 to 9 hours count.

Squarespace Super Bowl 2021 TV commercial - 5 to 9 by Dolly Parton produced for Squarespace was first shown on television on February 6, 2021.

Song from commercial Squarespace Super Bowl 2021 TV Spot, '5 to 9 by Dolly Parton'

Dolly Parton's "5 to 9" Song

"5 to 9" is a song by Dolly Parton, released on February 2, 2021. The song is a reimagined version of her classic hit "9 to 5," which was originally released in 1980 and served as the theme song for the movie of the same name. The reimagined version was created for Squarespace's Super Bowl commercial, which celebrated the idea of pursuing a side hustle after work hours.

Background of "9 to 5"

"9 to 5" was written and recorded by Dolly Parton for the 1980 comedy film of the same name ), which she also starred in alongside Jane Fonda and Lily Tomlin. The song became a massive hit, reaching number one on the Billboard Hot 100 chart and earning two Grammy Award nominations. It has since become an anthem for working women and is considered one of Parton's most iconic songs.

The Meaning of "5 to 9"

In the reimagined version of the song, "5 to 9," Parton encourages listeners to pursue their passions and side hustles outside of their regular 9 to 5 jobs. The song celebrates the idea of using one's after-work hours to pursue creative projects and entrepreneurial endeavors.

Availability of "5 to 9"

"5 to 9" is available for streaming on various platforms, including Spotify and YouTube. The song is also available for purchase on digital music stores such as iTunes and Amazon Music.

Frequently Asked Questions about squarespace super bowl 2021 tv spot, '5 to 9 by dolly parton'

Adam Driver In the campaign, Adam Driver, playing multiple versions of himself, is struck by the idea that Squarespace is a website that makes websites. As he follows that line of thinking down the rabbit hole, reality itself begins to unravel, triggering a singularity event.

In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million. 2019: $5.3 million.

The Best Super Bowl 2021 Commercials Ranked

  • Oatly's WOW No Cow!
  • Squarespace and Dolly Parton team up for 5 to 9.
  • Last Year's Lemons from Bud Light.
  • Reddit's interruption.
  • T-Mobile's Adam Levine sets up Gwen Stefani and Blake Shelton.
  • General Motors' No Way, Norway.
  • Toyota tells Jessica Long's life story.

In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The majority of TV commercials airing during the Super Bowl are 30 seconds long, with some stretching out to a minute or longer, but 30 seconds remains the norm and few ads are shorter than that.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

Squarespace's "The Singularity" ad featured many (many) Adam Drivers.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.

From commercials that aired during the Super Bowl, Tokyo Olympics, and everything in between, here's our list of the best commercials of 2021.

  • Amazon: Alexa's Body.
  • Apple: Fumble.
  • Cheetos: It Wasn't Me.
  • Dove: Reverse Selfie.
  • Etsy: Give More Than A Gift – Bus Stop.
  • Heinz: Draw Ketchup.
  • HP: Parallel Lives.
  • M&M'S: Come Together.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

They have to be high quality in production, and they have to make people laugh. But most of all, a successful Super Bowl ad must sell something. In the end, these commercials need to be successful in influencing people to go out and buy the product they're advertising. A good Super Bowl ad usually has a celebrity.

Videos

Watch Squarespace Super Bowl 2021 TV Commercial, '5 to 9 by Dolly Parton'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Squarespace Super Bowl 2021 TV Spot, '5 to 9 by Dolly Parton'

Dolly Parton photo
Agenices

Agenices of the Squarespace Super Bowl 2021 TV Spot, '5 to 9 by Dolly Parton'

Squarespace Super Bowl 2021 TV commercial - 5 to 9 by Dolly Parton
Squarespace In-House

Squarespace In-House is the internal creative agency of Squarespace, a renowned software company that provides a platform for building and managing websites. Squarespace In-House is responsible for cr...

Products

Products Advertised

Squarespace
TV commercials

Similar commercials

Squarespace TV Spot, '5 to 9' Song by Dolly Parton
Invisalign TV Spot, 'When Everything Clicks: Cameron Jordan'
Enzyte TV Commercial for An Impression She'll Never Forget
Lipozene TV Spot, 'Looking to Lose Body Fat? $29.95'
Androfen TV Spot, 'Low Testosterone'
Lipozene TV Spot, 'Important Message: FDA: Second Bottle Free'
Enzyte TV Spot, 'What Happens'
655 November 3, 2013
Lipozene TV Spot, 'The Solution'
752 August 27, 2021
GOLO Release TV Spot, 'Insulin Release'
Relacore TV Spot, 'Stress: Number One'
Lipozene TV Spot, 'Have You Ever Started a Diet? $29.95'
Verizon TV Spot, 'We Need More' Ft. LeBron James, Adriana Lima, Drew Brees