Squarespace is a popular website development platform that allows individuals and businesses to create and maintain their own professional websites. Whether you're a small business owner, an artist, a...
In the Squarespace Super Bowl 2021 TV spot, viewers were captivated by the empowering message delivered through the iconic voice of Dolly Parton. The commercial featured a powerhouse performance by the country music legend, as she crooned the inspiring anthem, "5 to 9."
The ad kicked off with scenes of ordinary people leaving their mundane 9 to 5 jobs, eagerly pursuing their passions and dreams during their precious 5 to 9 hours. As the camera panned across different individuals, it showcased a diverse range of vocations: from bakers crafting delectable cupcakes to artists lost in their creations, and everything in between. The aim was to depict the tireless pursuit of personal ambitions that extended beyond the confines of a regular workday.
As the energetic beat of the music intensified, Dolly Parton's voice soared, offering a rallying cry to all those dreamers and doers who burn the midnight oil pursuing their side hustles. "Workin' 5 to 9, you've got passion and a vision," she belted, encapsulating the drive and ambition that fuels individuals outside of their daily jobs.
The commercial seamlessly integrated Squarespace, the website-building platform, as the tool empowering these ambitious individuals to showcase their talents and turn their dreams into tangible realities. Throughout the spot, crisp visuals of sleek and professional websites emerged, demonstrating the power of Squarespace in enabling people to bring their creative visions to life.
As the commercial came to a close, Dolly Parton's vibrant voice resonated, reminding viewers that their dreams are just a few clicks away: "You've got a dream that's all your own."
This Super Bowl spot successfully captured the essence of Squarespace and its mission to provide a platform for individuals to express their creativity, whether it's through entrepreneurship or pursuing personal passions. And with Dolly Parton's captivating performance, the commercial left an indelible impression on viewers, inspiring them to embrace their ambitions and make their 5 to 9 hours count.
Squarespace Super Bowl 2021 TV commercial - 5 to 9 by Dolly Parton produced for Squarespace was first shown on television on February 6, 2021.
Dolly Parton's "5 to 9" Song
"5 to 9" is a song by Dolly Parton, released on February 2, 2021. The song is a reimagined version of her classic hit "9 to 5," which was originally released in 1980 and served as the theme song for the movie of the same name. The reimagined version was created for Squarespace's Super Bowl commercial, which celebrated the idea of pursuing a side hustle after work hours.
Background of "9 to 5"
"9 to 5" was written and recorded by Dolly Parton for the 1980 comedy film of the same name ), which she also starred in alongside Jane Fonda and Lily Tomlin. The song became a massive hit, reaching number one on the Billboard Hot 100 chart and earning two Grammy Award nominations. It has since become an anthem for working women and is considered one of Parton's most iconic songs.
The Meaning of "5 to 9"
In the reimagined version of the song, "5 to 9," Parton encourages listeners to pursue their passions and side hustles outside of their regular 9 to 5 jobs. The song celebrates the idea of using one's after-work hours to pursue creative projects and entrepreneurial endeavors.
Availability of "5 to 9"
"5 to 9" is available for streaming on various platforms, including Spotify and YouTube. The song is also available for purchase on digital music stores such as iTunes and Amazon Music.
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