Built With Chocolate Milk is a marketing campaign launched by the Milk Processor Education Program (MilkPEP) in the United States. The campaign's goal is to promote chocolate milk as an effective post...
Built With Chocolate Milk is a campaign created by the milk brand to promote the benefits of drinking chocolate milk after a rigorous workout session. The TV spot titled 'What I'm Building' features Mirinda Carfrae, a professional triathlete, and showcases her journey towards achieving greatness.
In the ad, we see Carfrae pushing her limits and training tirelessly to become a better athlete. From early morning workouts to late-night practice sessions, Carfrae gives it her all, always fueled by a glass of chocolate milk after each session. The ad highlights how chocolate milk helps Carfrae recover quickly after her intense workouts, allowing her to build her strength and endurance continuously.
The TV spot is beautifully executed and captures the essence of a professional athlete's journey towards greatness. The gritty visuals combined with the inspiring narration takes the viewers on a journey that highlights the importance of hard work, dedication, and persistence to achieve one's goals. The ad ends with the tagline, "Built With Chocolate Milk", reminding the viewers of the importance of a proper diet in achieving their fitness goals.
Overall, the 'What I'm Building' Featuring Mirinda Carfrae TV spot is an excellent example of how a brand can inspire and motivate its target audience through an engaging and relatable ad campaign. The message conveyed through the ad is clear, and the execution is top-notch, making this a must-watch for anyone looking for fitness inspiration or seeking to improve their workout routine.
Built With Chocolate Milk TV commercial - What Im Building produced for Built With Chocolate Milk was first shown on television on November 9, 2018.
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