What the Carfax TV commercial - Haggling is about.

Carfax TV Spot, 'Haggling' is a commercial that highlights the benefits of having a Carfax report when purchasing a used car. The ad depicts a man haggling with a car dealer over the price of a used car. The dealer insists that the car is in excellent condition and has never been in an accident. However, the Carfax report reveals that the car has been in three accidents and has multiple owners. The man uses this information to negotiate a better deal and purchase the car at a fair price.

The Carfax TV Spot, 'Haggling' is an effective ad because it brings attention to the importance of having a Carfax report when buying a used car. The commercial effectively demonstrates that the Carfax report can provide valuable information about the car's history, including any accidents, damage, and ownership. This information can be used to negotiate a better deal and avoid potential scams or dishonest dealers.

Furthermore, the ad provides a relatable scenario that many people can relate to. Haggling with a car dealer can be a stressful experience, but having access to a Carfax report can provide peace of mind and help the buyer make an informed decision. The ad's message is clear - with a Carfax report, buyers can take control of the negotiation process and confidently purchase a used car.

Overall, the Carfax TV Spot, 'Haggling' is a creative and effective ad that encourages viewers to utilize the comprehensive Carfax report when making an important decision about purchasing a used car.

Carfax TV commercial - Haggling produced for Carfax was first shown on television on February 19, 2013.