Burt Shavitz and Roxanne Quimby created Burt's Bees in the remote Maine wilderness in the early 1980s after leaving their hectic city lives behind. The two hit it off when Burt pulled over to pick up a hitchhiking Roxanne. Burt had learned to keep bees and had been selling honey roadside.

Quality, transparency, kindness. That's our mantra. All our products are over 95% natural origin, without phthalates, parabens, petrolatum, or sodium lauryl sulfate.

Burt's Bees Mission Statement: Page 8 Burt's Bees Mission Statement: Our goal is to create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.

But the results can be costly. Putting substances on the eyelids that weren't designed for the eyelids. Can cause irritation redness pain and even chemical burns.

Burt's quietly offers the kind of quality that consumers should demand of all products, regardless of their price point, and is a standout on the drugstore shelf when it comes to clean beauty. “It's colour with care and that's what differentiates Burt's Bees from other colour cosmetics companies,” Antwi says.

To date, our products are on average 99.6% natural origin. ISO 16128 is a bit technical, so we're breaking it down for you here with a clear way to understand percent natural origin.

Made from 100% natural ingredients, this beeswax-based balm is parabens-, petrolatum-, phthalates- and SLS-free and has just a hint of peppermint oil and vitamin E to keep your lips plumped up and perky. Better still, it comes in various “flavours” – think cucumber and mint, wild cherry, mango and pomegranate.

Despite being sold through 'big-box' retailers in the US, Clorox-owned Burt's Bees is considered a premium brand internationally, with popular products sold for almost three times the price they achieve in the US in Korea, according to a report published by Bloomberg BusinessWeek.

We strive for 100% natural origin formulas, and all of our products are over 95% natural origin. We formulate without phthalates, parabens, petrolatum, sodium lauryl sulfate (SLS) and other chemicals of concern. A true love and appreciation for animals (especially bees) runs deep in our organisation.

Burt's quietly offers the kind of quality that consumers should demand of all products, regardless of their price point, and is a standout on the drugstore shelf when it comes to clean beauty. “It's colour with care and that's what differentiates Burt's Bees from other colour cosmetics companies,” Antwi says.

Made from 100% natural ingredients, this beeswax-based balm is parabens-, petrolatum-, phthalates- and SLS-free and has just a hint of peppermint oil and vitamin E to keep your lips plumped up and perky. Better still, it comes in various “flavours” – think cucumber and mint, wild cherry, mango and pomegranate.

'Beezin', which first emerged in the 2010s, involves people putting Burt's Bees lip balm around their eyes to imitate and intensify the feeling of being high or drunk, as well as make them feel more alert.