What the Neptune Society TV commercial - John Plans Ahead is about.

Neptune Society is a company that offers cremation services and helps families with end-of-life planning. In their TV spot titled 'John Plans Ahead,' the company showcases the importance of planning ahead for one's final moments.

The Neptune Society TV spot opens with an older man, John, taking a leisurely walk along a beach. He goes on to explain that he's been thinking about his final moments and how he wants to be remembered. He speaks about wanting to leave behind a legacy and how cremation will help him achieve that.

The TV spot then moves on to show John pre-planning his own cremation with Neptune Society. He talks to a Neptune Society representative, asking several clarifying questions to ensure that he understands the process fully. The representative, who is also a licensed counselor, explains the steps involved in pre-planning a cremation service to John.

Throughout the commercial, the viewer is shown various shots of John's life and of his family members, which serves to drive home how important it is to plan ahead. The family is seen happily gathered together, and it's clear that John wants to ensure that his family is taken care of even after his passing.

The Neptune Society TV spot ends with John walking off into the sunset, content in the knowledge that he has taken care of his final arrangements. The message of the commercial is clear – planning ahead for cremation is a responsible thing to do, and the Neptune Society is the perfect partner to do it with.

Neptune Society TV commercial - John Plans Ahead produced for Neptune Society was first shown on television on February 23, 2016.