What the Ulta TV commercial - That’s the Way We Play is about.

Ulta Beauty, the renowned beauty retailer, recently launched a captivating TV spot titled "That's the Way We Play." This commercial is a celebration of individuality, self-expression, and the joy of beauty. The Ulta TV spot captures the essence of Ulta Beauty's mission to empower everyone to embrace their unique beauty.

The commercial opens with a vibrant scene showcasing a diverse group of individuals gathering in a bustling city park. The background music exudes energy and excitement, setting the perfect tone for the ad. As the camera pans across the crowd, we see people of different ages, ethnicities, and genders, all utterly immersed in the moment.

Soon, the focus shifts to an extraordinary Ulta Beauty store prominently positioned in the heart of the park. The store exterior is a mesmerizing, multi-story spectacle with colorful displays and larger-than-life beauty products. It's an invitation to step into a world where personal style thrives.

The TV spot then transports us inside the store, revealing a visually stunning space filled with endless rows of beauty products. Models of all backgrounds walk the aisles, exploring various cosmetic offerings, from radiant lipsticks to vibrant eyeshadows. Each person exudes confidence, wearing their chosen look with pride.

Throughout the commercial, there are glimpses of joyful interactions between customers and Ulta Beauty's dedicated beauty advisors. These expertly trained advisors offer personalized guidance and inspiration, creating memorable experiences for every shopper. Their passion for beauty shines through as they assist customers in selecting the perfect products to enhance their unique features.

Ulta Beauty's commitment to inclusivity and diversity is undoubtedly showcased in this TV spot. The beauty aisle is a melting pot of different skin tones, hair textures, and personal styles. It's a reflection of the real world, celebrating the beauty in all its forms.

As the commercial draws to a close, we see the group from the park returning, now sporting their newfound looks. They radiate confidence, embracing their own unique beauty. The spot ends with a heartfelt message that resonates deeply: "Ulta Beauty: because beauty is for everyone."

Ulta Beauty's TV spot, "That's the Way We Play," captures the essence of their brand, emphasizing the power of self-expression and celebrating beauty in all its diverse forms. It reminds us that whether we're experimenting with bold makeup looks or simply enhancing our natural beauty, Ulta Beauty is there to empower us and make us feel confident in our own skin.

Ulta TV commercial - That’s the Way We Play produced for Ulta was first shown on television on August 27, 2017.