What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
GEICO, one of the nation's leading insurance companies, has released a new TV spot entitled 'Journey to Mount Rushmore'. In this forty-five second commercial, viewers are taken on a journey across the United States with a family and their trusty GPS navigating through tricky terrain on their way to see Mount Rushmore.
The commercial begins with the family driving down a long stretch of highway with the iconic monument still a ways away. As they continue their journey, the GPS announces a shortcut that it assures will get them there faster. The family, eager to arrive at their destination, takes the GPS's advice and turns off the main road.
As they proceed down the dirt road, the car's suspension takes a beating from the rough terrain. The GPS reassures them and tells them to remain on course. But as they continue, they encounter various obstacles, including a rickety bridge and a steep hill, but the GPS's instructions remain adamant that they should continue.
As the family comes closer to Mount Rushmore, they drive through a tunnel where they finally see the iconic sculpture of the four American presidents. The GPS then announces that they have reached their destination.
The GEICO TV Spot, 'Journey to Mount Rushmore', is a fun and entertaining ad that showcases the importance of reliable navigation when traveling. Additionally, it showcases GEICO's commitment to providing reliable insurance policies that will ensure drivers remain safe on the road.
GEICO TV commercial - Journey to Mount Rushmore produced for GEICO was first shown on television on July 17, 2012.
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