What the Cento TV commercial - Preserving is about.

Cento is a brand that has made it its mission to preserve the culinary traditions of Italy. For this reason, they have created a TV spot called 'Preserving', which showcases their commitment to traditional Italian cuisine.

The commercial begins with an aerial view of the beautiful Italian countryside, with its rolling green hills and fields where the best ingredients are grown. We then see a Cento chef exploring the landscape, picking ingredients by hand and cooking them in a rustic farmhouse kitchen.

As we see the chef preparing the dishes, we are taken back in time to the days when our ancestors relied on the land to produce food and meals were served with love and care. The ad highlights how Cento is committed to preserving the history and culture of Italian cuisine, ensuring that the traditions are passed on to future generations.

The spot ends with a message that encourages people to support the preservation of authentic Italian cuisine by choosing Cento products. This commercial is an ode to the past and a call to action for the future, reminding us of the importance of preserving our heritage and traditions.

Cento TV commercial - Preserving produced for Cento was first shown on television on February 5, 2018.