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Peloton TV commercial - Holidays: His & Hers
Peloton

Peloton is a well-known company that is revolutionizing the fitness industry with its innovative approach to home workout equipment and virtual fitness classes. Founded in 2012, Peloton has quickly ga...

What the Peloton TV commercial - Holidays: His & Hers is about.

Peloton TV commercial - Holidays: His & Hers

Title: Peloton TV Spot: Holidays - His & Hers

Introduction:The holidays are a time of joy, togetherness, and celebration. In their recent TV spot, Peloton captures the essence of the holiday season while showcasing their incredible fitness bike and the benefits it can bring to couples. Titled "Holidays: His & Hers," this commercial celebrates the spirit of the holidays while highlighting the unique experiences Peloton can offer couples who wish to prioritize their health and wellness during this special time of the year.

Description:The TV spot opens with a cozy living room adorned with festive decorations, twinkling lights, and a beautifully decorated Christmas tree. The camera pans to a couple, both beaming with excitement as they unwrap two Peloton bikes placed perfectly in the center of the room. The couple's eyes meet, expressing their shared enthusiasm for embarking on this health and wellness journey together.

The scene transitions to the couple dressed in workout attire, ready to tackle their first Peloton holiday class. The spot showcases various heartwarming moments of the couple pushing each other, sweating side by side, and encouraging one another during their exhilarating and challenging workouts.

As the commercial progresses, we witness the couple's journey unfold, capturing their dedication, improvement, and growing bond as they strive towards their fitness goals. Whether it's a high-intensity cardio class or a serene yoga session, Peloton's vast library of workouts allows them to find the perfect exercise routine that suits their individual needs and preferences, all from the comfort of their home.

Throughout the spot, glimpses of family and friends joining in on the Peloton experience during holiday gatherings are interwoven. These scenes portray the Peloton bike as not only a personal fitness tool but also a means to bring loved ones together and create cherished memories during the festive season.

The commercial concludes with a heartwarming montage of the couple celebrating their achievements, their faces radiating with happiness, and a stronger connection. They share a victorious high-five, symbolizing their success in not only reaching their fitness goals but also strengthening their bond as a couple during this magical time of year.

Closing:Peloton's TV spot, "Holidays: His & Hers," exemplifies the power of the Peloton lifestyle, promoting health, wellness, and shared experiences. By focusing on the spirit of the holidays and the significance of building a deeper connection with loved ones, this advertisement effectively communicates the message that Peloton goes beyond being just a fitness bike. It becomes a catalyst for unforgettable experiences and cherished moments, ensuring that the holidays become even more extraordinary for couples who embrace a healthy and active lifestyle together.

Peloton TV commercial - Holidays: His & Hers produced for Peloton was first shown on television on November 3, 2018.

Song from commercial Peloton TV Spot, 'Holidays: His & Hers'

"Crazy Little Thing Called Love" by Queen

"Crazy Little Thing Called Love" is a song by the British rock band Queen , written by their lead singer Freddie Mercury in 1979. The track is included on their 1980 album The Game. The song features a rockabilly sound and was inspired by Elvis Presley, with Mercury reportedly writing it in just ten minutes while in the bath.

The song was released as a single in 1980 and became a commercial success, reaching number two on the UK Singles Chart and number one on the US Billboard Hot 100 chart. It has since become one of Queen's most popular and enduring songs, and has been covered by numerous artists.

Lyrics and Meaning

The lyrics of "Crazy Little Thing Called Love" are relatively simple and playful , with Mercury singing about the ups and downs of love. Some interpretations suggest that the song is about the unpredictable nature of love and the way it can make people feel crazy.

In an interview, Queen guitarist Brian May revealed that the song was written and performed in tribute to Elvis Presley , who was a major influence on Mercury and the band. In retrospect, the music video for the song also pays homage to Presley's early performances, with Mercury sporting a quiff and leather jacket similar to the King of Rock and Roll.

Music Videos

Queen released two official music videos for "Crazy Little Thing Called Love". The first , directed by Dennis De Vallance, features the band performing the song in a studio, while the second, directed by Tim Pope, features the band performing live on stage.

In addition to the official music videos, there are also a number of fan-made videos and live performances of the song available online, including a memorable performance at Live Aid in 1985.

Frequently Asked Questions about peloton tv spot, 'holidays: his & hers'

Developed with Stink Studios, 'Peloton. Anyone. Anywhere' is a short film that brings forward the brand's new fitness offerings for all ages, levels and walks of life. In the film, people of all ages, sizes and fitness levels work out wherever they are, be it at their home gyms or in their communities.

"Our holiday spot was created to celebrate that fitness and wellness journey. While we're disappointed in how some have misinterpreted this commercial, we are encouraged by - and grateful for - the outpouring of support we've received from those who understand what we were trying to communicate."

Peloton makes a range of home exercise machines and equipment, including bikes and treadmills. It also offers apps that host online fitness classes.

Peloton is often credited with kick-starting the trend of connected fitness: streamed, on-demand home workouts that aim to replicate a traditional studio experience, including live group workouts, the ability to follow a favorite instructor, and a built-in community, but without the stress of scheduling and commuting.

Peloton Interactive was founded in January 2012. "Peloton" is a cycling term, meaning a large group of riders bunched together. The company raised $400,000 in seed money in February 2012 and another $3.5 million in December 2012. Peloton sold its first bike on Kickstarter in 2013 with an early bird price tag of $1,500.

Critics called the ad “privileged,” “sexist,” and “dystopian,” causing the brand's stock to take a tumble, as well as a $1 billion hit, during the holiday season. The Peloton Girl meme has spawned jokes on Saturday Night Live, a sequel commercial from Ryan Reynolds, and, of course, hilarious online memes.

In French, "peloton" literally means "ball," but it is most often used with the meaning "group." It's frequently used in the bicycling context, just as in English, but it can also refer to a group in a marathon or other sporting event.

Founded in 2012, Peloton rose to become fitness unicorn, or a startup valued at $1 billion, by selling exercise bikes with large internet-enabled touchscreens that played live broadcasts of fitness classes. It transformed into a true powerhouse during the pandemic as people looked for ways to exercise during lockdowns.

For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.

The pandemic became a major boon for Peloton's business Suddenly stuck inside, people turned to at-home fitness and found connection in Peloton's streamed workout classes. The company's share price took off. By May 2020, Peloton reported a 66% increase in sales and a 94% increase in subscribers.

The family of a New York man claims he was killed by his Peloton bike just six months after buying it, according to a lawsuit filed in state court. The New Yorker was holding on to the bike to get up from the floor when it spun around and severed his carotid artery, killing him “instantly,” according to the lawsuit.

Peloton identified the flaw on its entry-level bike earlier this month. The defect involves the seat post - the part that attaches the saddle to the frame - on its original bike model, which costs $995. In certain circumstances, the post can break at the weld joint.

Videos

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Actors

Actors who starred in Peloton TV Spot, 'Holidays: His & Hers'

Drew Schrum photo
Agenices

Agenices of the Peloton TV Spot, 'Holidays: His & Hers'

Peloton TV commercial - Holidays: His & Hers
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

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Peloton Bike
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