What the Jordan M10 TV commercial - Foot Rub is about.

The Jordan M10 TV spot, titled 'Foot Rub,' is a powerful and compelling ad that captures the essence of the Jordan brand and all that it represents. The commercial features NBA superstar Carmelo Anthony in a luxurious setting, seated on a plush couch with his feet up and relaxed after a long day on the court.

The camera then pans to the shoes on his feet, the new Jordan M10, which are sleek, stylish, and designed to take his game to new heights. As the camera continues to focus on the shoes, a voice-over is heard saying, "If you want to take the pressure off your feet, put it on your shoes."

The commercial then takes a dramatic turn, showing Carmelo give a foot rub to a woman sitting on the adjacent sofa, who appears to be in pain. As Carmelo rubs her feet, the voice-over continues, "If your shoes don't take the load, they become a burden on your feet. But the new Jordan M10s, they're made to take the load. So go ahead: put your feet up."

The Jordan M10 TV spot is a masterclass in brand storytelling and marketing. It effectively communicates the benefits of the Jordan M10 shoes while also tapping into the emotions and desires of its target audience. With its luxurious setting, stylish shoes, and celebrity star power, it's a commercial that's sure to capture the attention of basketball fans and sneakerheads alike.

Jordan M10 TV commercial - Foot Rub produced for Jordan was first shown on television on January 16, 2014.