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Advertisers of the Rolex TV Spot, 'Special Bond'

Rolex TV commercial - Special Bond
Rolex

Rolex: The Legacy of Timekeeping ExcellenceFounded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex is a renowned luxury watch brand that has redefined the art of timekeeping. With their commitment to...

What the Rolex TV commercial - Special Bond is about.

Rolex TV commercial - Special Bond

The Rolex TV Spot, 'Special Bond' is a touching and emotional advertisement that tells the story of a father and his son, who are separated by distance, but united by their love for Rolex watches. The ad begins with the father getting ready for the day, putting on his Rolex watch, while reminiscing about the past moments he has shared with his son.

The son, who lives in a different country, is also seen getting ready for a big day, putting on his own Rolex watch. Throughout the ad, we see the father and son going about their day, separately, but always connected by their watches.

As the day progresses, the father receives a package from his son, and opens it to reveal a heartfelt note and a photograph of his son wearing his Rolex watch. The dad is visibly moved by the gesture, and we soon learn that the son has achieved a significant milestone - he has become a pilot.

As the father looks at the photograph, we see a flashback of the son as a young boy, riding on his dad's shoulders and pointing to the planes in the sky. It is clear that the father's love for planes has passed on to his son, and the Rolex watches they wear serve as a symbol of the special bond they share.

The ad ends with the father looking up at the sky, watching a plane fly overhead, and a message that reads, "Rolex. For every side of your story." The message is a powerful reminder that Rolex watches are not just timepieces but also sentimental keepsakes that represent meaningful relationships and cherished moments in our lives.

Overall, the Rolex TV Spot, 'Special Bond' is a heartwarming and inspiring advertisement that celebrates the emotional and life-long connections that Rolex watches can create between loved ones.

Rolex TV commercial - Special Bond produced for Rolex was first shown on television on May 15, 2022.

Frequently Asked Questions about rolex tv spot, 'special bond'

Commercials. In addition to traditional print media advertisements, Rolex produces television commercials that can be seen during major sporting events or on cable networks such as CNN or ESPN.

But watch fans probably also noticed that there was heavy dose of Rolex commercials narrated by legendary actor Sir Anthony Hopkins (probably because Watches & Wonders kicked-off just a few days later). Well, long before becoming the voice of Rolex, Hopkins wore what appeared to be a Rolex in Solace (2015).

Rolex spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Rolex last advertised a new product in September, 2022.

Rolex, one of the world's most iconic luxury watch brands, has a rich history of collaborating with prominent figures from various fields as brand ambassadors. These partnerships have played a significant role in shaping the brand's identity and positioning it as a symbol of prestige, success and achievement.

Cristiano Ronaldo Cristiano Ronaldo currently owns the most expensive Rolex watch in history, it's super rare.

1. Paul Newman's Cosmograph Daytona. Topping the list of most expensive Rolex watches is Paul Newman's Daytona. This watch stands as the most iconic of all Rolex Daytona watches, auctioned at a record breaking $17,752,500.

In a sport where milliseconds matter, it would be difficult to find a better partner than Rolex. According to Forbes, Rolex pay an estimated annual fee of $50 million to Formula 1 in order for their logo to be plastered on cars, drivers and advertising boards at race tracks.

They include beer brand Heineken and luxury watch maker Rolex which pay estimated annual fees of $50 million and $45 million respectively. Global partners get benefits such as use of the F1 logo in their advertising campaigns, title sponsorship of races and banners around the track throughout the season.

Companies that incorporate brand ambassadors as an integral part of their marketing strategy are often more successful in increasing their market share and network of potential customers.

The chart shows total cash compensation for the TOURNEAU Rolex Ambassador in the United States, which includes base, and annual incentives can vary anywhere from $55,104 to $73,668 with an average total cash compensation of $64,386.

Omega Speedmaster watches have been used multiple time on trips to space. Elon Musk has also been seen wearing an Omega watch. His model of choice appears to be the Seamaster Aqua Terra, which retails at a similar price point, according to GQ.

Watches of the Richest People in the World: Elon Musk

  • Elon Musk Watch - Omega Seamaster Aqua Terra 150M.
  • Elon Musk Watch - Richard Mille 029.
  • Elon Musk Watch - Rolex Datejust 16200.
  • Jeff Bezos Watch - Ulysse Nardin Dual Time 3343-126-7/91.
  • Jeff Bezos Watch - Omega Speedmaster Professional “Moonwatch” Chronograph 311.30.

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Agenices

Agenices of the Rolex TV Spot, 'Special Bond'

Rolex TV commercial - Special Bond
JWT

JWT, also known as J. Walter Thompson, is an advertising agency headquartered in New York City. The company was founded in 1864 by James Walter Thompson, and it is considered one of the oldest and mos...

Rolex TV commercial - Special Bond
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Products

Products Advertised

Rolex Oyster Perpetual
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