Rolex: The Legacy of Timekeeping ExcellenceFounded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex is a renowned luxury watch brand that has redefined the art of timekeeping. With their commitment to...
The Rolex TV Spot, 'Special Bond' is a touching and emotional advertisement that tells the story of a father and his son, who are separated by distance, but united by their love for Rolex watches. The ad begins with the father getting ready for the day, putting on his Rolex watch, while reminiscing about the past moments he has shared with his son.
The son, who lives in a different country, is also seen getting ready for a big day, putting on his own Rolex watch. Throughout the ad, we see the father and son going about their day, separately, but always connected by their watches.
As the day progresses, the father receives a package from his son, and opens it to reveal a heartfelt note and a photograph of his son wearing his Rolex watch. The dad is visibly moved by the gesture, and we soon learn that the son has achieved a significant milestone - he has become a pilot.
As the father looks at the photograph, we see a flashback of the son as a young boy, riding on his dad's shoulders and pointing to the planes in the sky. It is clear that the father's love for planes has passed on to his son, and the Rolex watches they wear serve as a symbol of the special bond they share.
The ad ends with the father looking up at the sky, watching a plane fly overhead, and a message that reads, "Rolex. For every side of your story." The message is a powerful reminder that Rolex watches are not just timepieces but also sentimental keepsakes that represent meaningful relationships and cherished moments in our lives.
Overall, the Rolex TV Spot, 'Special Bond' is a heartwarming and inspiring advertisement that celebrates the emotional and life-long connections that Rolex watches can create between loved ones.
Rolex TV commercial - Special Bond produced for Rolex was first shown on television on May 15, 2022.
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