What the Liberty Mutual Accident Forgiveness TV commercial - Research is about.

Title: Liberty Mutual Accident Forgiveness TV Spot Breakdown: 'Research'

Introduction:

The Liberty Mutual Accident Forgiveness TV spot titled 'Research' is a captivating advertisement that showcases the company's unique approach to insurance coverage. With a touch of humor and a relatable scenario, the spot draws viewers in and highlights the benefits of Liberty Mutual's Accident Forgiveness program.

Summary:

The TV spot opens with a suburban neighborhood and a montage of various accidents, showcasing everyday mishaps like fender-benders, groceries falling out of a car, and a ladder smashing into a vehicle. As these incidents occur, a narrator's voice explains the importance of research before choosing an insurance provider.

Scene 1: The Curious Neighbor

The focus then shifts to a curious neighbor who is continuously distracted by the sounds of accidents around him. He peeps out of his window to witness various mishaps taking place in the neighborhood. Acting on his curiosity, he decides to conduct some research to find out which insurance company has the highest rate of forgiveness for accidents.

Scene 2: 'Research Committee'

The scene cuts to the neighbor's living room, which is hilariously transformed into a research committee. The neighbor is seen sitting at a table with an array of newspapers, pamphlets, and a laptop in front of him. He takes his research task incredibly seriously, pouring over documents and jotting down notes.

Scene 3: The Neighbor's Surprising Revelation

After some thorough research, the neighbor discovers Liberty Mutual, a company that offers Accident Forgiveness as part of their coverage. The camera zooms in on the neighbor's face as he exclaims in surprise, realizing Liberty Mutual is the right choice for handling accidents, and forgiveness might be within reach.

Scene 4: The Friendly Gesture

Inspired by his discovery, the neighbor decides to lend a helping hand to his accident-prone neighborhood. He heads outside and surprises his fellow neighbors by providing advice on staying safe, preventing accidents, and highlighting the benefits of Liberty Mutual's Accident Forgiveness program.

Scene 5: Gratitude and Trust

The commercial concludes with a feeling of gratitude and trust as the neighbor receives warm smiles from those he helped. The message emphasizes that by choosing Liberty Mutual, customers can rest easy knowing that the company understands accidents happen and is there to support them.

Conclusion:

The Liberty Mutual Accident Forgiveness TV spot, 'Research,' cleverly captures the attention of its audience with a funny and relatable scenario. By showcasing the neighbor's dedication to thorough research and his surprising discovery of Liberty Mutual's Accident Forgiveness program, the advertisement effectively communicates the benefits and reliability of their insurance coverage. Through this engaging spot, Liberty Mutual highlights their commitment to understanding and forgiving the accidents that occur in their customers' lives.

Liberty Mutual Accident Forgiveness TV commercial - Research produced for Liberty Mutual was first shown on television on July 2, 2018.