receiver Isaiah Mustafa The same couldn't be said for much else in the sublimely silly 30 seconds that went on to captivate popular culture and launched one of the most beloved marketing campaign ever made. Portrayed by actor and former football wide receiver Isaiah Mustafa, this particular stud turned the suave up to 10.

The Man Your Man Could Smell Like "The Man Your Man Could Smell Like" was not only a commercial hit, but also won several awards, including the Cannes Grand Prix and the EFFIE Award for marketing effectiveness. It was able to increase the sales of Old Spice products by up to 107% in a short amount of time.

John Bennett Perry (born January 4, 1941) is an American actor, singer and former model.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

Old Spice products were originally manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz. A buyer at Bullock's in Los Angeles made Schultz aware of the emerging popularity of colonial American–style furniture, a trend spurred by the then-recent opening of Colonial Williamsburg.

What made its success all the more astonishing was that the campaign was for Old Spice, a neglected Procter & Gamble brand. The brand existed in the market with different product category under the same name. The main aim was to create a conversation between couples that would lead to the purchase of the product.

Isaiah Mustafa You introduced the “Old Spice Guy”. Played by Isaiah Mustafa, He was the embodiment of your confidence, and he communicated to women that, while their men could not look like him, they could smell like him.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

The Case. Rodney Colley a man from Alexandria, Va., is the lead plaintiff in the suit. He complained individually and on behalf of others similarly situated; meaning those who have also suffered burns and rashes from the named Old Spice products.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

The Big Idea Ultimately this campaign was about starting a CONVERSATION between men and women about body wash… one that celebrated the virtues of manly-smelling Old Spice over “lady-scented” brands.