What is ELIQUIS?ELIQUIS (apixaban) is a prescription medication used to prevent blood clots and stroke in people with atrial fibrillation (a type of irregular heartbeat) and to treat deep vein thrombo...
ELIQUIS is a pharmaceutical drug that is used to reduce the risk of stroke and blood clots in people with atrial fibrillation, a heart rhythm disorder. The ELIQUIS TV spot, "What's Next?", is an advertisement that highlights the importance of taking the necessary steps to prevent stroke and live a healthy and active life.
The commercial begins with a woman in her mid-fifties jogging through a park, followed by a voiceover that asks, "What's next for you, Mom?" The scene then transitions to the woman's daughter, who is sitting at her desk at work. The daughter responds to the voiceover by saying, "Getting my Masters." The voiceover then shifts its focus to the woman's husband, who is also jogging alongside her. The husband responds to the voiceover by saying, "Retirement, hopefully."
Suddenly, the scene changes, and we see the same woman lying in a hospital bed. The voiceover explains that the woman has had a stroke due to her atrial fibrillation. As the camera zooms out, the woman's family gathers around her bed, looking worried and distressed. The voiceover then reminds viewers that taking steps to reduce the risk of stroke, like taking ELIQUIS, can help prevent these kinds of health emergencies.
The commercial ends with the woman seen earlier in the park jogging again, with a smile on her face, implying she has recovered from the stroke. The voiceover concludes by saying that taking steps to reduce the risk of stroke can help people get back to doing what's next.
Overall, the ELIQUIS TV spot "What's Next?" is a powerful and emotional advertisement that emphasizes the importance of looking after our health. Through its relatable characters and poignant storyline, the ad successfully highlights the benefits of lifestyle changes and taking medications like ELIQUIS to reduce the risk of stroke for those with atrial fibrillation.
ELIQUIS TV commercial - Whats Next? produced for ELIQUIS was first shown on television on June 26, 2018.
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