1960s. In the 1960s the world met Rexona antiperspirant, later to become Degree in the USA. It was then introduced in Finland and quickly rolled out to the rest of the world.

Degree is a brand of antiperspirant for both men and women that is manufactured by Unilever. It comes in stick, gel, and spray forms.

Degree is a personal care brand with a range of deodorants for women and men and is also known in many countries as Rexona.

Inspiration. Degree Deodorant – makers of the world's #1 antiperspirant – are committed to inspiring confidence in everyone to be active and move more.

During the late 19th and early 20th centuries, the locus of public health and hygiene was centered on the individual; therefore, concern shifted from sewer to body odors.

Mum The first deodorant that killed odor-causing bacteria was called Mum and it was trademarked in 1888. It was a waxy cream that came in a metal tin and used zinc oxide to fight odor. Back then, deodorant was a fairly novel idea, as most women simply used perfume to smell fresh.

Mum In 1888, the first modern commercial deodorant, Mum, was developed and patented by a U.S. inventor in Philadelphia, Pennsylvania, Edna Murphey. The small company was bought by Bristol-Myers in 1931 and in the late 1940s, Helen Barnett Diserens developed an underarm applicator based on the newly invented ball-point pen.

Rexona is now the world's No. 1 antiperspirant and deodorant brand (verified by NielsenIQ), sold in more than 100 countries, with turnover of more than €2 billion a year.

• Best deodorants and antiperspirants of 2023.
• Best overall deodorant: Secret.
• Best stick deodorant: Degree.
• Best aluminum-free deodorant: Dove.
• Best for sensitive skin: Vanicream.
• Best spray deodorant: Dove.
• Best natural deodorant: Native.
• Best roll-on deodorant: Athena Club.

Deodorants cover up the smell of body odor, usually with fragrances. Antiperspirants stop or dry up perspiration or sweat. They do this by temporarily blocking the pores where sweat comes from.

A brand mission statement clearly communicates a brand's purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make. This statement may shift over time as the company grows and redefines its goals.

ABCC11: the “no body odor gene” Genetic variants that cause a loss of function of the ABCC11 gene are very common among East Asian ethnicities (80-90% of the population). In other population groups, it is rare to have no body odor. In fact, only around 2% of Caucasians carry the 'no body odor' version of the gene.