What the Rolex TV commercial - Perpetual Excellence: Always Promoting Golfs True Spirit is about.
The Rolex TV spot titled 'Perpetual Excellence: Always Promoting Golf's True Spirit' is a captivating promotion that highlights the brand's dedication to the sport of golf. The ad features a series of stunning visuals and showcases Rolex's long-standing relationship with some of the world's top golfers.
The spot begins with a sweeping shot of a golf course in the early morning light, as an elegant Rolex watch is strapped onto a golfer's wrist. The camera then follows the golfer as they make their way to the tee, highlighting Rolex's commitment to precision and accuracy.
As the golfer takes their shot, the ad explores the deep-rooted connection between Rolex and golf, showcasing the brand's support for various golf tournaments and their long-standing relationships with top golfers such as Tiger Woods, Arnold Palmer, and Phil Mickelson.
The ad emphasizes Rolex's dedication to promoting the true spirit of the sport, and the brand's belief that golf represents the pinnacle of achievement, elegance, and excellence. The spot concludes by showcasing the deep pride Rolex takes in their association with golf, and the brand's unending commitment to pushing the limits of excellence in all facets of the sport.
Overall, the Rolex TV spot titled 'Perpetual Excellence: Always Promoting Golf's True Spirit' is a beautiful and inspiring tribute to one of the world's greatest sports, and the brand's commitment to promoting all that is great about golf.
Rolex TV commercial - Perpetual Excellence: Always Promoting Golfs True Spirit produced for
Rolex
was first shown on television on July 3, 2019.
Frequently Asked Questions about rolex tv spot, 'perpetual excellence: always promoting golf's true spirit'
Rolex also partners golf's foremost players, building on a golfing heritage that began with the sport's most influential players, known as The Big Three: Arnold Palmer, Jack Nicklaus and Gary Player.
Long-standing partnership
For more than 40 years, as part of its association with the sport, Rolex has been Official Timekeeper of this Major, and since 2012, Presenting Sponsor of the Senior Open Championship.
Long-term commitment. As part of its long-term commitment to the sport dating back almost 60 years, Rolex has been Official Timekeeper of the U.S. Open since 1980 and of the U.S. Women's Open since 2003. One of the four men's Majors and the flagship Championship of the United States Golf Association (USGA).
Rolex's most recent sponsorship deal was announced in January 2022, worth $0.85 million. As per the deal, they agreed to extend their sponsorship with Francesco Molinari for 2022. In 2013, Rolex signed its largest sponsorship deal with European Tour, the deal was valued at $192.95 million.
Tiger Woods' Rolex Submariner Date
Tiger has been seen wearing the Submariner on numerous occasions, including on the golf course. As a “tool watch” Submariner is meant to take a beating so it makes sense that Woods would get a lot of use out of it. The Rolex Submariner Date Ref. 126610LN retails for $10,100 USD.
In a sport where milliseconds matter, it would be difficult to find a better partner than Rolex. According to Forbes, Rolex pay an estimated annual fee of $50 million to Formula 1 in order for their logo to be plastered on cars, drivers and advertising boards at race tracks.
The watch most associated with the Masters is the Rolex Day-Date-40 in yellow gold, with a green lacquered dial to match the coveted Green Jacket presented to winners. In 1967, Rolex gifted Jack Nicklaus with a yellow gold Rolex Day-Date, Reference 1803, and it became his go-to watch.
“He's been the one that's really propelled and driven the bus because he's brought increased ratings, increased sponsors, increased interest, and we have all benefited.” Tiger Woods' relationship with Rolex began in 1997, when he signed a 5-year, $7 million endorsement deal.
The golf ambassador roster at Rolex is expansive and home to some of the best current and retired pro golfers in the entire sport. While most golfers do not wear watches while playing on the course, these ambassadors are rarely seen without a fantastic Rolex watch around their wrist when they don't have a club in hand.
The answer: a 43mm, stainless steel Seamaster Aqua Terra GMT.
Rolex Deepsea Sea-Dweller
Custom Rolex Deepsea Sea-Dweller
Rolex is one of Beckham's favourite brands, and his collection includes a variety of different pieces. Besides a classic Rolex Deepsea Sea-Dweller, Beckham has also been seen sporting a custom all-black Sea-Dweller.
Every driver from Formula One, DHL Fastest Lap in F1, Daytona 24 Hr, LeMans 24 Hr [knows], you get a Rolex [when you win]. And the drivers are always talking about the Rolex, not the trophies. The trophies are not with you all the time, whereas a watch is.