The 2023 Genesis Electrified GV70 TV spot titled 'Legacy: Algae Sequins Dress' Featuring Charlotte McCurdy took the world by storm with its unique and environmentally conscious approach. The ad features McCurdy, a New York-based designer, wearing a stunning dress made entirely from sustainable materials, including algae.
The ad showcases the futuristic design of the Genesis Electrified GV70, an all-electric SUV that brings together luxury and sustainability. It is designed to leave a lasting legacy for generations to come. With its combination of advanced technology and eco-friendly features, the Genesis Electrified GV70 stands out as a game changer in the automotive industry.
The TV spot captures the essence of the car's genesis by showcasing the creativity and innovation that went into its design. McCurdy's algae-based dress embodies the car's philosophy of balancing beauty with environmental consciousness. The ad encourages viewers to embrace the future of sustainable luxury, a future that Genesis is proud to embody.
This TV spot is a testimony to Genesis' commitment to sustainability, innovation, and design. By showcasing environmentally friendly materials and their use in luxurious settings, Genesis is taking a bold stance in the automotive industry. With the Electrified GV70, Genesis has proven that luxury and sustainability can go hand-in-hand, creating a unique and forward-thinking driving experience.
2023 Genesis Electrified GV70 TV commercial - Legacy: Algae Sequins Dress produced for Genesis was first shown on television on April 6, 2023.
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