Burberry knew exactly what it was doing pairing FKA Twigs's "Two Weeks" with imagery straight out of a fantasy romance.

Adam Driver Adam Driver is continuing his partnership with Burberry with a new campaign.

The Burberry trench coat The quintessential British coat, a global fashion icon. Created by Burberry founder Thomas Burberry over 100 years ago – inspired by our heritage, whilst embracing modernity.

Burberry was one of the most iconic luxury fashion brands in the world. It had over 165 Years of History and Heritage, was renowned for its expert craftsmanship, and was embraced by celebrities and royalty – Burberry had all the hallmarks of a Luxury Brand.

Starring in the campaign is model Gisele Bündchen, who poses alongside unreleased portraits of herself, captured by photographer duo Luigi and Iango ten years prior. Inspired by a collision of icons, the campaign exudes effortless beauty and sees Bündchen at complete ease.

Callum Turner skipped acting school to model for the likes of Burberry. Now, the roles won't stop coming his way.

The new logo was designed to reflect the brand's focus on luxury and craftsmanship, as well as its heritage. The equestrian theme was seen as a symbol of the brand's Britishness and its association with quality and tradition. Burberry's logo evolution reflects the brand's journey over the years.

check pattern Q: Created by Burberry in the early 1920s, this beige, black, red and white check pattern would go on to become synonymous with the British luxury heritage brand.

Burberry was founded by 21-year-old Thomas Burberry and originally sold outdoor clothing for sportsmen in 1856. Frustrated by the lack of a wearable waterproof option other than rubber at that time, he invented gabardine in 1879. This breathable and water-repellant fabric revolutionalised outdoor clothing forever.

Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, and footwear.

Resolute, direct, ambitious, successful, purposeful. Page 5. Burberry Brand Positioning. 0.

The previous logo, a minimal, sans-serif design worthy of a tech-start up, was only unveiled four years ago, the handiwork of storied British designer Peter Savile. But the new font suggests more than just a changing of the guard at Burberry, but a potential shift in the fundamentals of modern luxury branding.