What the Zocdoc TV commercial - Get Your Docs in a Row: OBGYN is about.
The Zocdoc TV spot, 'Get Your Docs in a Row: OBGYN', is a clever and informative advertisement that promotes the Zocdoc platform for finding and booking medical appointments. The ad's focus is on the importance of women's health and the role that proper OBGYN care plays in maintaining it.
The ad begins with a woman scrolling through her phone, presumably looking for an OBGYN appointment. As she swipes away ads and ignores calls from unknown numbers, a voiceover points out the common frustrations that come with trying to book a medical appointment. But, the ad suggests, with Zocdoc, finding and booking a doctor has never been easier.
The commercial then segues into a women's basketball locker room where a group of female athletes are getting dressed. One of the players takes out a clipboard and begins filling out forms. However, instead of traditional sports statistics, the form asks about medical history, period cycles, and other crucial health questions. This emphasizes the importance of women's health and the need for proper OBGYN care.
As the ad draws to a close, the screen cuts back to the woman on her phone, now happily using the Zocdoc app. She finds her perfect doctor match and schedules an appointment, finally getting her docs in a row.
Overall, Zocdoc's 'Get Your Docs in a Row: OBGYN' TV spot is a well-executed advertisement that promotes the important of women's health and the convenience of using the Zocdoc platform. By emphasizing the need for OBGYN care and highlighting the difficulties associated with finding a doctor, the ad engages its audience and effectively promotes its service.
Zocdoc TV commercial - Get Your Docs in a Row: OBGYN produced for
Zocdoc
was first shown on television on December 27, 2021.
Frequently Asked Questions about zocdoc tv spot, 'get your docs in a row: obgyn'
We hear all the time from patients that Zocdoc's product make's healthcare less scary, and we wanted our ads to do the same." said Richard Fine, Chief Commercial Officer at Zocdoc. "The 'Get Your Docs in a Row' campaign is the opposite of intimidating, it's an invitation.
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