Tissot is a renowned Swiss watchmaking company that has been crafting timepieces since its founding in 1853. With its headquarters nestled in the heart of Le Locle, Switzerland, Tissot combines herita...
Tissot PRX POWERMATIC 80 TV Spot, 'Swiss Made' Song by Blondie
[Scene]
The TV screen comes to life, displaying a Swiss landscape with breathtaking mountains and lush green valleys. The camera pans across the stunning scenery, zooming into a quaint Swiss village. The village is alive with the sound of a catchy song playing in the background.
[Background Music: 'Call Me' by Blondie]
As the camera continues to move, we see glimpses of people engaged in their daily activities. Farmers tending to their fields, artisans perfecting their craft, and families enjoying picnics by crystal-clear lakes. The Swiss way of life is portrayed as serene, harmonious, and deeply rooted in tradition.
The scenery transitions to a bustling cityscape, where the camera focuses on a sleek, modern building. This building proudly displays the Tissot logo, symbolizing excellence in Swiss watchmaking. The camera zooms into the entrance, leading us into a world of precision and craftsmanship.
[Voiceover]
A voiceover begins, narrating words that resonate with pride and heritage.
Voiceover: "In Switzerland, time is more than just a measure. It is an art crafted over centuries, with meticulous attention to detail and unwavering commitment."
The screen transitions to a close-up shot of a Tissot PRX POWERMATIC 80 watch. Its elegant design showcases a stainless steel case with clean lines, a pristine white dial, and a date display at six o'clock.
Voiceover: "Introducing the Tissot PRX POWERMATIC 80. Swiss made, with a legacy of precision and innovation."
As the camera pans across the watch, highlighting its intricate mechanism and flawless craftsmanship, the voiceover continues.
Voiceover: "Powered by the revolutionary POWERMATIC 80 movement, this timepiece boasts an exceptional 80-hour power reserve, allowing you to stay connected to time without compromise."
The camera zooms out, showing the watch elegantly strapped onto a wrist, seamlessly blending with the wearer's attire, be it a business suit or a casual outfit.
Voiceover: "Experience the embodiment of Swiss precision with the Tissot PRX POWERMATIC 80. The perfect companion for those who appreciate the timeless fusion of tradition and modernity."
The screen transforms into a collage, showcasing individuals from different walks of life, each wearing their Tissot PRX POWERMATIC 80 watch with pride. Their smiles and expressions demonstrate the watch's universal appeal.
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Tissot PRX POWERMATIC 80 TV commercial - Swiss Made produced for Tissot was first shown on television on October 21, 2021.
"Call Me" by Blondie"Call Me" is a song by the American new wave band Blondie ), released in 1980. It was produced and composed by Italian musician Giorgio Moroder ). The song served as the theme to the 1980 film American Gigolo ), and became one of Blondie's biggest hits, reaching number one in both the US and the UK.
Meaning of the SongAccording to lead singer Debbie Harry , "Call Me" is about the relationship between a prostitute and her client. The lyrics describe a sensual and materialistic relationship between the two.
Composition and ProductionGiorgio Moroder composed the music for the song and presented it to Harry at his studio in Berlin. Harry then wrote the lyrics to fit the melody. The song features a distinctive synth riff and a pulsing drum beat, which were both hallmarks of Moroder's production style at the time.
Reception and Legacy"Call Me" was a massive commercial success and helped establish Blondie as one of the leading bands of the new wave era. The song's success also helped cement Giorgio Moroder's reputation as a producer and composer. Over the years, "Call Me" has been featured in numerous films and TV shows, and has been covered by several artists.
In summary, "Call Me" is a classic new wave song from the 1980s, notable for its memorable synth riff and Debbie Harry's distinctive vocals. The song's theme of a relationship between a prostitute and her client, combined with its catchy chorus and pulsing beat, helped make it a massive commercial success and a lasting pop culture icon.
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