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Edward Jones TV commercial - We Got This
Edward Jones

Edward Jones is a financial services company based in the United States. The company specializes in providing personalized investment advice and financial planning services to individual investors. Ed...

What the Edward Jones TV commercial - We Got This is about.

Edward Jones TV commercial - We Got This

Title: Edward Jones TV Spot, 'We Got This': A Message of Confidence and Support

Introduction:In the ever-changing world of finance, Edward Jones stands as a reliable beacon of stability and support. With a mission to help individuals manage their wealth and achieve their financial goals, Edward Jones has earned a reputation for trustworthy advice and personalized service. In their impactful TV spot, aptly titled 'We Got This,' Edward Jones reaffirms their commitment to guiding clients through life's financial challenges with unwavering confidence and support.

Synopsis:The Edward Jones TV spot opens with a panoramic view of a bustling cityscape, reflecting the complexity and uncertainty of today's financial landscape. As the camera zooms in, we catch sight of John, a hardworking individual who represents the everyday client that Edward Jones serves.

John appears confident yet wearied, burdened by the financial decisions that lie ahead. It becomes evident that he is at a crossroads and in need of guidance. Enter Edward Jones, represented by a friendly financial advisor named Sarah. Sarah's unwavering smile and professional demeanor instantly put John at ease.

Throughout the TV spot, Sarah and John engage in meaningful conversations revolving around John's financial dreams, concerns, and aspirations. They meet in various locations that reflect different facets of John's life - from his cozy home to his favorite local coffee shop. The message is clear: Edward Jones offers personalized financial solutions, tailored to fit individual needs and circumstances.

One of the standout moments in the TV spot is the use of confident language. As John expresses his worries, Sarah reassures him, saying, "You need someone who knows what they're doing. We got this." These simple yet impactful words echo the trustworthiness that Edward Jones is known for. They convey the message that, with Edward Jones by your side, you can face any financial challenge with confidence and peace of mind.

As the TV spot nears its end, we witness John's transformation from a hesitant and uncertain individual to someone who feels empowered and optimistic about his financial future. Sarah's guidance and expertise shine through, making it evident that Edward Jones is not just a financial institution, but a trusted ally invested in their clients' success.

The spot concludes with the tagline, "Edward Jones: We Got This." It encapsulates the essence of the entire commercial, reiterating that Edward Jones is not only a financial partner but a team that is fully dedicated to their clients' financial well-being.

Conclusion:Edward Jones' TV spot, 'We Got This,' captures the essence of

Edward Jones TV commercial - We Got This produced for Edward Jones was first shown on television on September 1, 2021.

Frequently Asked Questions about edward jones tv spot, 'we got this'

By the end of 2022, its 100th anniversary as a firm, Edward Jones counted more than 8 million clients in the U.S. and Canada. Despite slumping stock and bond values, net new assets jumped 10% year over year to $98.6 billion in 2022.

The top competitors of Edward Jones include Fidelity Investments, BlackRock, Vanguard, Bank of America and BNY Mellon. Edward Jones has 3,073 active competitors.

Helping Make the World a Better Place | Edward Jones.

Goldman Sachs

Firm# of clientsAvg. account size
Morgan Stanley2,086,037All individuals: $409,498 HNWIs: $12,134,751
Edward Jones3,242,810All individuals: $135,651HNWIs: $643,089
Goldman Sachs52,620All individuals: $17,589HNWIs: $1,882,203

It often comes down to culture For example, advisors were accustomed to a “yes-centric” management team that operated through a business-friendly and common-sense lens. Increasingly, however, the firm is taking a compliance-first approach that is making even simple business challenging to complete.

The firm reported an attrition rate of 4.7% for the second quarter compared to the 6% it reported for the same period in 2022. Edward Jones this year gave all advisors the option to work in teams or share real estate after piloting the program for around a year.

Edward Jones has also slowed down advisor attrition rates, which Aven credits to the firm's relatively recent introduction of teaming and co-locating options. The firm reported an attrition rate of 4.7% for the second quarter compared to the 6% it reported for the same period in 2022.

The most famous line of John Paul Jones was 'I have not yet begun to fight,' uttered in response to calls for his surrender at the Battle of Flamborough Head.

Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society.

Edward Jones Advisory Solutions® Annual program fee of 1.35%, with lower tiers and reduced rates for higher asset levels. Annual portfolio strategy fee of 0.09% or 0.19% depending on account type, with lower tiers and reduced rates for higher asset levels.

Some of the products Edward Jones sells come with high fees, such as life insurance and annuities. But that will be true at any other firm for those same financial products. EJ says that 36% to 40% of these commissions go straight to the advisor.

between 36% and 40% Your financial advisor generally receives between 36% and 40% of the compensation Edward Jones receives from asset-based fees, transactional revenue, ongoing 12b-1 fees, trail commissions and revenue from premiums generated by activity in your financial advisor's clients' accounts.

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Actors who starred in Edward Jones TV Spot, 'We Got This'

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