What the Tide Vivid TV commercial - Rules of White is about.

Tide Vivid TV Spot, 'Rules of White' Featuring Betty White is a popular ad campaign that brings together two iconic elements - the legendary actress Betty White and Tide detergent - to create a lasting impression on viewers.

The ad opens with Betty White strolling into a pristine white laundry room, as the narrator mentions how important it is to keep whites whiter than white. Betty then proceeds to lecture the audience on the "Rules of White", a set of strict guidelines for achieving and maintaining the perfect white clothing. The rules address common mistakes that people make when washing white clothes, such as mixing colors, using too much detergent or not enough water.

Betty White remains a captivating presence throughout the spot, switching between authoritative and playful tones as she educates the audience on the importance of using Tide Vivid detergent. To further emphasize her points, she even offers the viewer a pair of sunglasses to gaze upon her brilliantly white outfit.

The ad campaign is a clever way of associating Tide with the idea of preserving the pristine beauty of white clothing, while also leveraging the celebrity status of Betty White to make the message more memorable. The combination of humor, instructional content, and celebrity appeal make the Tide Vivid TV Spot, 'Rules of White' Featuring Betty White an effective advertisement that captures the attention of viewers and leaves a lasting impression.

Tide Vivid TV commercial - Rules of White produced for Tide was first shown on television on August 7, 2012.