About ZocdocZocdoc is a healthcare technology company that provides a platform for patients to find and book doctor appointments online. Founded in 2007, the company offers services in the United Stat...
The Zocdoc TV spot titled 'Really Hurts: Stubbed Toe' is a humorous and relatable advertisement that showcases the convenience of the Zocdoc website. The advert starts with a man who ends up stubbing his toe while heading for his coffee. The pain is so unbearable that the man is unable to carry on with his day, and he is shown groaning in agony while sitting on the couch.
As the man continues to wallow in pain, a voiceover introduces the Zocdoc app as the solution to his predicament. The man later uses the app to book an appointment with a doctor, who is shown treating his injured toe. A happy and relieved man is later seen exiting the medical center, walking normally, and enjoying his day.
The commercial's main message is the convenience of the Zocdoc website. It emphasizes that using the website saves people from the hassle of going through the long process of booking appointments. The spot presents Zocdoc as a quick and reliable alternative, especially for people in distressing situations, such as severe pain.
The commercial's humorous spin to a real-life situation makes it relatable to many viewers. The ad's use of a subtle pun on the saying, "when it rains, it pours", adds to the comedy, as it shows the man experience a series of unlucky events.
Overall, the Zocdoc TV spot, 'Really Hurts: Stubbed Toe,' is an entertaining and effective advertisement that uses humor to promote the convenience of the Zocdoc website. The commercial connects with viewers' experiences and emphasizes the importance of having a reliable and efficient alternative for booking appointments.
Zocdoc TV commercial - Really Hurts: Stubbed Toe produced for Zocdoc was first shown on television on March 22, 2021.
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