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Advertisers of the Ryder Cup TV Spot, 'The Nicklaus Jacklin Award'

Ryder Cup TV commercial - The Nicklaus Jacklin Award
Professional Golf Association

The Professional Golf Association, commonly known as the PGA, is a prestigious organization that oversees and promotes the sport of golf worldwide. With a rich history spanning over a century, the PGA...

What the Ryder Cup TV commercial - The Nicklaus Jacklin Award is about.

Ryder Cup TV commercial - The Nicklaus Jacklin Award

The Ryder Cup TV Spot, 'The Nicklaus Jacklin Award' is a powerful and emotional advertisement that celebrates the sportsmanship and camaraderie that define the Ryder Cup. The commercial tells the story of the legendary golfers Jack Nicklaus and Tony Jacklin, who faced off in the 1970 Ryder Cup in an electrifying match.

The ad opens with footage of the iconic moment when Jack Nicklaus conceded a putt to Tony Jacklin on the 18th hole, securing the tie and ultimately resulting in a Team Europe win. The scene then transitions to present-day as a young golfer, clearly moved by the sportsmanship and respect demonstrated between Nicklaus and Jacklin, asks his coach about the "Nicklaus Jacklin Award."

The coach proceeds to explain to the young golfer that the award is given to the player who shows the "Ryder Cup spirit" -- a spirit of sportsmanship, generosity, and respect for one's opponents. The commercial then showcases various players from both Teams USA and Europe, all displaying incredible sportsmanship and teamwork during competition.

The ad culminates in an emotional moment as the players award the Nicklaus Jacklin Award to Ryder Cup legend José María Olazábal. The sentimental, motivational soundtrack further heightens the emotional impact of this crucial moment.

In the end, this Ryder Cup TV Spot, 'The Nicklaus Jacklin Award' serves as a reminder of the incredible importance of sportsmanship, teamwork, and respect in golf and beyond. It captures the essence of the Ryder Cup spirit, reminding us all that when we come together and compete with respect and integrity, great things can be achieved both on and off the course.

Ryder Cup TV commercial - The Nicklaus Jacklin Award produced for Professional Golf Association was first shown on television on September 20, 2021.

Frequently Asked Questions about ryder cup tv spot, 'the nicklaus jacklin award'

Inspired by the historic 1969 Concession when Jack Nicklaus conceded a 2-foot putt to Tony Jacklin for a halved match resulting in the first tie in Ryder Cup history, the Award honours two icons in the game and is given to the player who best embodies the true spirit of the Ryder Cup – the individual who sees the ...

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Agenices

Agenices of the Ryder Cup TV Spot, 'The Nicklaus Jacklin Award'

Ryder Cup TV commercial - The Nicklaus Jacklin Award
GSD&M

GSD&M is a full-service agency founded and based in Austin, Texas. The company is known for its creative approach to advertising and marketing and has worked with a variety of well-known brands. The a...

Ryder Cup TV commercial - The Nicklaus Jacklin Award
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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