What the How About We TV commercial - New Way to Date is about.

How About We is a dating app that has taken on a new approach to date planning, with a TV spot that emphasizes the excitement and spontaneity of dating. The spot opens with a couple walking down a street, holding hands, and then cuts to them stopping at a food vendor where they try a new dish. They then head to a store where they pick up a bunch of neon glow sticks and head to a club to dance the night away.

The TV spot is a celebration of the idea that dating should be fun and adventurous, not overly structured or formulaic. The app encourages users to think outside of the box when it comes to planning dates and not being afraid to be spontaneous. It offers a unique opportunity for users to find someone who shares their interests and who is willing to try new things with them.

The spot ends with the couple sitting on a park bench, enjoying a beautiful view. The voiceover urges viewers to "Discover a new way to date" with How About We.

Overall, the TV spot effectively captures the essence of the app, highlighting the excitement and thrill of dating in a modern, spontaneous way. It encourages users to embrace their sense of adventure and take risks when it comes to dating. The app caters to individuals who are tired of the traditional dating scene and are looking for something new and exciting. So, if you're looking for a dating app that is all about fun and spontaneity, How About We might just be the perfect platform for you.

How About We TV commercial - New Way to Date produced for How About We was first shown on television on January 1, 2013.