What the GEICO TV commercial - Antelope with Night Vision Goggles is about.

Title: GEICO TV Spot Analysis: 'Antelope with Night Vision Goggles'

Introduction:In the highly competitive world of insurance advertising, GEICO has established itself as a brand synonymous with creativity and humor. One of their memorable TV spots is the 'Antelope with Night Vision Goggles' commercial, which exemplifies their knack for quirky storytelling and unexpected scenarios. This analysis will delve into the key elements of the ad and explore the tactics used to engage viewers.

Synopsis:The commercial opens with a peaceful nighttime scene, deep in the heart of the savannah. Suddenly, an antelope appears wearing a pair of state-of-the-art night vision goggles strapped securely to its head. The antelope seems unusually proud of its newfound gadgetry and exclaims, "Oh, I've got night vision!"

In the next frame, the announcer delivers GEICO's famous tagline, "Fifteen minutes could save you fifteen percent or more on car insurance," linking the unexpected spectacle of an antelope with night vision to GEICO's promise of saving money through their insurance offerings.

Analysis:1. Unconventional scenario:The inherent absurdity of an antelope proudly sporting night vision goggles captures viewers' attention right from the start. The unexpected juxtaposition of an animal associated with wide-open plains and a cutting-edge technology item generates humor while creating a memorable image.

2. Memorable tagline:GEICO's iconic tagline, "Fifteen minutes could save you fifteen percent or more on car insurance," effectively reiterates the core message of the ad. The sharp contrast between the surreal image and the straightforward, money-saving proposition creates a memorable association with GEICO's brand.

3. Humor and surprise:The commercial's comedic approach, typical of GEICO's advertising style, instantly captivates viewers. By employing unexpected situations and adding an element of surprise, GEICO successfully distinguishes itself from other insurance providers. This unconventional approach has become one of the brand's trademark strategies.

4. Memorable visuals:The image of the antelope confidently wearing night vision goggles stays with viewers long after the commercial has ended. The use of clear and vivid visuals not only grabs attention but also reinforces the absurd humor of the situation. It ensures that the ad stands out in viewers' memories, further enhancing the chances of brand recall.

Conclusion:GEICO's 'Antelope with Night Vision Goggles' TV spot is a prime example of the brand's commitment to creativity and humor in its advertising campaigns. By combining unexpected elements, memorable visuals, and a

GEICO TV commercial - Antelope with Night Vision Goggles produced for GEICO was first shown on television on November 6, 2012.