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2017 Essence Festival TV commercial - Experience It All
Essence Magazine

Essence Magazine is a popular monthly publication that has become a trusted source of information and inspiration for millions of black women across the globe. Founded in 1970 by Edward Lewis, Clarenc...

What the 2017 Essence Festival TV commercial - Experience It All is about.

2017 Essence Festival TV commercial - Experience It All

Title: Experience It All - 2017 Essence Festival TV Spot

Introduction:In the summer of 2017, the electrifying Essence Festival took center stage, captivating audiences with its vibrant energy and celebrating the unique experiences of African-Americans. The Essence Festival TV Spot, entitled 'Experience It All,' perfectly captured the essence of this extraordinary event, enticing viewers to join the celebration of culture, music, empowerment, and community. Through a visual and auditory masterpiece, the TV spot transported audiences into a world of unbridled joy and unforgettable memories.

Unveiling the Essence Festival:The TV spot opens with a wide aerial shot of the sprawling cityscape of New Orleans, the cultural hub where the Essence Festival took place. The camera slowly zooms in, highlighting iconic landmarks such as the Mississippi River and the historic French Quarter. The narration introduces the viewer to the vibrant spirit of the festival, setting the stage for an incredible journey.

Celebrating Music and Culture:As the scene transitions, the TV spot immerses the audience in the heart of the Essence Festival's music and cultural extravaganza. A montage of energetic performances from world-renowned artists, such as Diana Ross, Mary J. Blige, and Chance the Rapper, showcases the diverse range of musical genres that captivated festival-goers.

The visuals seamlessly transition to captivating shots of passionate dancers, artists, and cultural exhibits, offering a glimpse into the rich heritage honored at the festival. Vibrant African prints, traditional drummers, and captivating storytellers all come together, captivating audiences of all ages and backgrounds.

Empowerment and Inspiration:As the TV spot progresses, it delves into the empowering workshops, seminars, and discussions that were a cornerstone of the Essence Festival. The screen splits into multiple frames, each featuring influential individuals presenting their expertise on various topics, including entrepreneurship, health and wellness, and social activism. Through these powerful snippets, viewers are enticed to join the festival and gain valuable knowledge while being inspired to create positive change in their lives and communities.

Community and Connection:The TV spot then shifts focus to the powerful sense of community and connection fostered at the Essence Festival. Embracing the inclusive nature of the event, the visuals highlight diverse groups of festival-goers laughing, dancing, and engaging with each other. The TV spot captures a palpable feeling of unity, encouraging viewers to experience the mutual respect, support, and friendship that epitomize the festival.

Closing Moments:As the TV spot reaches its climax, the screen transitions to a vibrant fireworks display illuminating the night sky, symbolizing the sensational finale of the Essence Festival. The final scene shows a diverse group of attendees hugging and celebrating while the voiceover echoes a heartfelt invitation, urging viewers to join the festivities and "experience it all."

Conclusion:The 2017 Essence Festival TV Spot, 'Experience It All,' transported viewers into a world of culture, joy, empowerment, and community. Through captivating visuals and a powerful narrative, the TV spot effectively showcased the essence of the festival, enticing audiences to be a part of the transformative experience. Whether it was the exhilarating musical performances, the enlightening workshops, or the invigorating sense of unity, this TV spot left no doubt that the Essence Festival was a must-attend event, celebrating African-American excellence and creating lasting memories for all who participated.

2017 Essence Festival TV commercial - Experience It All produced for Essence Magazine was first shown on television on May 18, 2017.

Frequently Asked Questions about 2017 essence festival tv spot, 'experience it all'

Attendees are invited to enjoy live musical performances at night and daytime activities, including speeches from well-known speakers. They are also invited to partake in panel discussions, meet-and-greets, shopping, and various activities throughout the weekend event.

the Mercedez-Benz Superdome The Essence Festival is held at the Mercedez-Benz Superdome on 1500 Sugar Bowl Dr. in New Orleans, Louisiana within the Central Business District, just one mile from the Astor Crowne Plaza New Orleans French Quarter.

Essence Festival was started in 1994 as a one-time event to celebrate the 25th anniversary of Essence, a magazine aimed towards African-American women. The festival was so well-received, organizers decide to make it an annual event.

GENERAL TIPS

  1. Wear comfortable shoes, you'll be doing a lot of walking.
  2. Plan your schedule in advance and make a list of the events and activities you want to check out.
  3. Pack sunscreen, sunglasses, and a hat.
  4. Bring a reusable water bottle, it will help you stay hydrated.
  5. Be prepared for hot and humid weather.

500,000 people How big is the Essence Festival? In terms of the number of people who come down to New Orleans for the event, Essence Fest is one of the biggest music festivals in the country. Nearly 500,000 people join in for the music festival and activities every year.

Last year's festival had a $327 million impact on the city's economy. Schultz says local businesses are anticipating an increase in customers around the city.

Before the Festival

  • Be nourished. We all know festival food isn't always the healthiest.
  • Be supplemented. Take a good multivitamin-mineral formula.
  • Be preventative. Consider getting a Vitamin B-12 shot or even a Vitamin IV ahead of time.
  • Be hydrated.

A monochromatic and matching set moment is all that you could possibly need to be stylish and comfortable at a festival. A bandeau top and comfy pants will keep you able to be standing on your feet for the long hours of a festival day.

The festivals have positive effects such as promoting the cultural heritage of the local people, promoting the city, increasing the number of tourists, creating additional cultural entertainment opportunities for the local people and increasing the quality of life of the local people.

Economic impact includes direct, indirect, and induced effects. Direct effects are the initial change in the economy. For festivals and events, this is spending by attendees. It includes spending both at the festival/event and at other businesses around the community.

Festival activities

  • Ceremonies –
  • Concerts, music –
  • Competitions –
  • Contests –
  • Dancing events –
  • Meals, eating, and drinking –
  • Parades –
  • Parties –

Follow these five tips and be in with a better chance of seeing them all.

  1. Pace yourself. The best thing about a festival is the fact the music starts early and goes on until late, or in some cases, just doesn't stop.
  2. Drink lots of water.
  3. Stay charged.
  4. Enjoy the food.
  5. Give yourself time to recover.

Videos

Watch 2017 Essence Festival TV Commercial, 'Experience It All'

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