Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Definition. An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or services and entice them to buy.

Editor's Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.

In 1969 Coca-Cola released its new advertising campaign, “It's the Real Thing,” which epitomized the Company's attempts to harness contemporary youth's cultural and political turn.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.