What the PUR Water TV commercial - Introducing Arthur Tweedie is about.

The PUR Water TV Spot, 'Introducing Arthur Tweedie' is an advertisement that features Arthur Tweedie, a likable and humorous character, who shows viewers how easy it is to use the new PUR water filtration system. The spot begins with Arthur standing in front of his kitchen sink, holding an empty glass. In his signature, tongue-in-cheek style, he says, "Introducing Arthur Tweedie... master of the empty glass." He then takes a sip of tap water, grimaces, and exclaims, "yech!"

The scene then transitions to Arthur attaching the PUR filter to his faucet, which he describes as "ridiculously easy." We see him filling his glass with freshly filtered water and taking a satisfying sip. Arthur then goes on to explain how the PUR filter not only removes the taste and odor of chlorine but also eliminates 99% of lead, now a common pollutant in many cities' water supplies.

Throughout the commercial, Arthur's playful and amusing personality shines through, making the audience feel like they're being informed by a friend rather than being sold something. His charm combined with the product's effectiveness makes for a persuasive advertisement. The commercial ends with Arthur encouraging viewers to "do themselves a favor" and try the PUR filter for themselves.

Overall, the PUR Water TV Spot, 'Introducing Arthur Tweedie' presents a practical and efficient water filtration product in a light-hearted and entertaining manner, making it an effective and memorable advertisement.

PUR Water TV commercial - Introducing Arthur Tweedie produced for PUR Water was first shown on television on August 18, 2014.