iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Television advertising offers the advantage of reaching large audiences, engaging viewers through storytelling, and providing a popular leisure activity. It can complement other advertising channels and help build brand credibility.

7 Advantages of Television Advertising

• TV Reaches Large Audiences.
• Viewers Spend More Time With TV.
• TV Attracts Loyal Viewers.
• TV and Online Work Together.
• Ad Formats Adapt to Improve Viewing Experience.
• Fishing Where the Fish Are Is Getting Easier.
• TV Advertising Can Be Affordable.

Advantages of TV Advertising

• Audience Reach & Engagement.
• Viewers Visualize Your Brand.
• TV & Digital Go Hand-in-Hand.
• High Credibility.
• Big Opportunity for Smaller-Sized Brands.
• Expensive.
• Monitoring Results.
• Skipping Ads.

Marketing efforts that include TV, therefore, continue to provide greater levels of success with KPIs (based on new accounts and sales) than any other advertising efforts. TV advertising produces four times the return on investment than digital advertising does, according to MarketShare's 2015 data.

Brands in India rely on effective storytelling to capture the audience's emotions.TV ads due to higher cost and stringent standard are self-selective in nature and help build a robust credibility and premium perception for brands that chose to advertise on TV.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

Advantages of Television Viewing

• Increase knowledge.
• Well-accessible source of current affairs.
• Exposure to a myriad of culture.
• Promotes family time.
• Best time pass for the elderly.
• Boosts personality development.
• Source of low-cost entertainment.
• Negative health effects.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

Benefits of advertising build customer awareness of your business and brand. promote the benefits of your products or services. communicate information about your business. increase sales and demand.

Unlike other channels, a single TV ad will end up reaching a larger audience. And since consumers usually trust television more than other media, the investment is justified. Consumers also see TV ads more than any other media. This is why it leads to higher performance, while also building confidence in your brand.