Planet Fitness is a renowned fitness company that has made a name for itself by offering a unique and welcoming approach to fitness. With numerous locations spread across the globe, Planet Fitness has...
Planet Fitness is a popular gym chain known for its affordable memberships and judgment-free atmosphere. In their latest TV spot, they are promoting their Black Card membership which comes with several perks, in addition to the standard fitness facilities.
The ad starts with a group of people exercising at the gym, each focused on their workout routine. But when the Black Card members finish their workouts, they get to enjoy some exclusive perks. The ad showcases several ways in which Black Card members can 'perk out' after a workout. For example, one member gets a massage in a distinctively shaped lounging pod, while another uses HydroMassage, which uses water jets to soothe muscles.
The TV spot also highlights that Black Card members can bring a friend for free every time they visit, and they have unlimited access to the gym's amenities, such as use of the tanning booths and more extensive workout equipment. The ad explicitly mentions that Black Card members pay only $22.99 per month, which is incredibly affordable, considering the exclusive access and perks on offer.
The commercial is upbeat, and the soundtrack is catchy and enjoyable, aimed squarely at young gym-goers out to enjoy themselves. The Black Card membership promotion emphasizes the value offered by Planet Fitness, both in its facilities and its member perks. This TV spot furthers Planet Fitness's ongoing messaging of an inclusive, welcoming environment for anyone who wants to prioritize their wellness.
Planet Fitness Black Card TV commercial - Work Out and Perk Out produced for Planet Fitness was first shown on television on June 4, 2023.
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