Citi is a global financial institution that provides a wide array of financial products and services to institutional and individual clients worldwide. The bank has a long history that dates back to t...
The Citi TV spot "Through My Father's Eyes" featuring Justin Thomas is an emotionally charged advertisement that beautifully captures the bond between a father and son. The ad follows PGA Tour player Justin Thomas as he retraces his steps as a child learning to play golf with his father, who is also his coach.
The ad begins with Thomas walking down a familiar path that he once trod with his father as they walked towards the golf course. As he walks, the sound of his father's voice echoes in his mind, coaching him on how to improve his swing. The ad then cuts to clips of Thomas and his father playing golf together as he reflects on the invaluable lessons his father taught him.
The touching moment comes towards the end of the spot when Thomas stands on the green, looking towards the sky and remembering his father as Bon Iver's hauntingly beautiful song "Heavenly Father" plays in the background. It's a poignant moment that perfectly captures the love, respect, and admiration that Thomas has for his father.
In summary, the Citi TV spot "Through My Father's Eyes" is a powerful advertisement that celebrates the special bond between a father and son. The ad is expertly crafted, with stunning visuals and an emotionally stirring soundtrack, making it a highly effective showcase for Citi's financial services.
Citi TV commercial - Through My Father’s Eyes Ft Justin Thomas, produced for Citi (Banking) was first shown on television on June 16, 2018.
Holocene is a song by American indie folk band Bon Iver ). It was released as the second single from their album "Bon Iver ), Bon Iver" on September 5, 2011. The song title "Holocene" is derived from both a Portland bar and the current climatic era , which began approximately 12,000 years ago, following the last major Ice Age.
The lyrics of "Holocene" are open to interpretation , but they are often seen as exploring themes of longing, memory, and the passage of time. Some interpretations suggest that the song is about being haunted by the memory of someone you love , with the singer expressing that his pain will one day mark the person he is addressing. The lyrics evoke a sense of reflection and introspection, capturing a complex range of emotions.
The song itself features atmospheric instrumentation, including acoustic guitar, layered vocals, and subtle electronic elements. It is characterized by its ethereal and introspective sound, which is a signature of Bon Iver's music. "Holocene" has been widely praised by critics for its evocative lyrics and its ability to create a sense of emotional depth.
Justin Vernon, the frontman of Bon Iver, has explained that the song's lyrics are set in Milwaukee, Wisconsin, as he considers it a dark, beer-drunk place that serves as a metaphor for the emotions conveyed in the song. However, the song's meaning extends beyond its specific setting, touching on universal themes of love, loss, and the passage of time.
Overall, "Holocene" is a critically acclaimed song by Bon Iver that resonates with listeners through its introspective lyrics, atmospheric soundscapes, and emotional depth.
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