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Advertisers of the Old Spice Champion TV Spot, 'Sand Car' Featuring Heather Graham

Old Spice Champion TV commercial - Sand Car
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

What the Old Spice Champion TV commercial - Sand Car is about.

Old Spice Champion TV commercial - Sand Car

In the Old Spice Champion TV Spot titled "Sand Car," Heather Graham takes the center stage in this exhilarating and action-packed advertisement. As the camera pans over a picturesque beach, we see Heather Graham, an epitome of grace and confidence, getting behind the wheel of a sand car.

With her radiant smile and infectious energy, Graham accelerates her vehicle, effortlessly maneuvering through the sandy terrain. The wind tousles her hair, and her eyes gleam with determination. The vibrant background music starts playing, matching the excitement and intensity of the scene.

As she drives, Graham encounters various challenges that would deter anyone else. But she tackles them head-on, showcasing her athleticism and unwavering spirit. We witness her navigating through steep sand dunes, performing daring jumps, and executing flawless drifts.

But beyond Graham's incredible driving skills, the commercial carries a deeper message. It highlights the power and confidence that Old Spice Champion provides. As Graham races through the sand, a spray of Old Spice Champion lingers behind her, leaving a trail of invigorating fragrance.

The commercial effortlessly blends elements of adventure, beauty, and humor. As Graham races through the beach, she occasionally takes a moment to flash her signature smile, as though she knows she's conquering the world. And as she reaches the peak of each challenge, Graham celebrates with a victory dance, an expression of her triumph and infectious joy.

Throughout the ad, the viewers can't help but feel a surge of adrenaline, mirroring the exhilaration experienced by Graham. With each turn, jump, and drift, Old Spice Champion proves its ability to keep up with the most daring and audacious personalities.

The TV spot concludes with Graham stepping out of the sand car, confident and composed, while the camera pans to an array of Old Spice Champion products. The voiceover reaffirms that Old Spice Champion is not just for the adventurous, but for anyone who seeks to own their narrative, seize the moment, and leave a lasting impression.

In the end, the "Sand Car" TV spot featuring Heather Graham perfectly encapsulates the spirit of Old Spice Champion – a blend of adventure, confidence, and dazzling charisma. Through her captivating performance, Graham ignites a desire in viewers to embrace their own inner champion and live life to the fullest.

Old Spice Champion TV commercial - Sand Car produced for Old Spice was first shown on television on July 29, 2012.

Frequently Asked Questions about old spice champion tv spot, 'sand car' featuring heather graham

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

The Man Your Man Could Smell Like "The Man Your Man Could Smell Like" was not only a commercial hit, but also won several awards, including the Cannes Grand Prix and the EFFIE Award for marketing effectiveness. It was able to increase the sales of Old Spice products by up to 107% in a short amount of time.

It was the brainchild of Wieden + Kennedy creative team Craig Allen (now co-founder of W+K-backed agency Callen) and Eric Kallman, under creative directors Eric Baldwin (now W+K ECD) and Jason Bagley. The initial ads were directed by Tom Kuntz, who upped the ante by shooting in a single take.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

actor Milind Soman Procter and Gamble's Old Spice deodorant campaign by Wieden + Kennedy opens with model-actor Milind Soman sitting bare chested on a throne in his “humble" palace, sharing his thoughts about what constitutes “manhood".

“The return of Isaiah Mustafa along with his new 'low key' TV son, Keith Powers, shows that Old Spice continues to evolve.”

Old Spice has partnered with the NFL and featured football stars including Ray Lewis, Greg Jennings, and Wes Welker in various TV and digital campaigns. In 2012, former NFL player Terry Crews was featured in the brand's viral hit "Muscle Music".

actor Milind Soman Procter and Gamble's Old Spice deodorant campaign by Wieden + Kennedy opens with model-actor Milind Soman sitting bare chested on a throne in his “humble" palace, sharing his thoughts about what constitutes “manhood".

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

The first is the way they marketed to their new target audience. In the past, Old Spice was advertising to the older, 40-60-year-old market. After assessing market trends, they switched their target market to users who are in the 18-34 year range. This is much easier said than done.

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Actors

Actors who starred in Old Spice Champion TV Spot, 'Sand Car' Featuring Heather Graham

Arielle Vandenberg photo
Agenices

Agenices of the Old Spice Champion TV Spot, 'Sand Car' Featuring Heather Graham

Old Spice Champion TV commercial - Sand Car
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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Old Spice Champion
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839 July 16, 2012