Louis Vuitton, also known as LV, is a French luxury fashion house famous for its leather goods, such as handbags, luggage, and accessories. The company was founded in 1854 by Louis Vuitton, who starte...
Louis Vuitton TV Spot, 'L'Invitation au Voyage' Featuring David Bowie is a creative and captivating commercial that showcases the brand's luxurious and sophisticated products. The advertisement features a sophisticated young woman enjoying a train ride through Venice before being whisked away in a hot air balloon to an exotic location. The soundtrack for this stunning display is none other than David Bowie's "I'd Rather Be High."
The commercial is a beautifully shot piece of art that epitomizes what Louis Vuitton is all about. It combines fashion, elegance, and luxury into one seamless package. It is a celebration of the brand's iconic style and the beautiful locations that inspire it.
The theme of travel is central to the commercial, and Louis Vuitton uses it to showcase its products' versatility. The young woman wears several Louis Vuitton outfits, each reflecting the occasion she is attending. From a chic and stylish train ride through Venice, a carnival, and a dance performance, she wears the designer's products with overwhelming confidence and grace.
David Bowie's musical contribution adds a touch of sophistication and glamour to the advertisement. His voice sells the experience as one of luxury and elegance, a sentiment that is synonymous with the Louis Vuitton brand.
In conclusion, this commercial stands as a testament to Louis Vuitton's unique style and bold approach to advertising. It's a beautiful ode to the brand's craftsmanship and the travel experiences that inspire it. The combination of elegant products and David Bowie's music makes for a truly unforgettable experience. It's a must-watch commercial for anyone who loves fashion, luxury, and travel.
Louis Vuitton TV commercial - LInvitation au Voyage produced for Louis Vuitton was first shown on television on November 10, 2013.
"I'd Rather Be High" by David Bowie
"I'd Rather Be High" is a song by David Bowie , which was released in 2013 as a part of his twenty-fifth studio album "The Next Day". The song is the eighth track on the album, and it features a protagonist who is a soldier and expresses his desire to be high instead of being in the war. The song has a powerful message that confronts the issue of war and its impact on individuals.
Music Video and Louis Vuitton Ad
The song was released with two music videos: the official video for the "Venetian Mix" of the song, and a short film titled "L'Invitation Au Voyage" for a Louis Vuitton ad campaign. In the official video, Bowie doesn't hide his meaning and confronts the issue of war head-on. The Louis Vuitton ad features Bowie singing the song in a renaissance-inspired setting and stars American fashion model Arizona Muse.
Reception
"I'd Rather Be High" received positive reviews from critics , with some praising the song's message and Bowie's performance. The song is considered a culmination of the album's lyrical themes , and it showcases Bowie's ability to create meaningful and thought-provoking music.
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