Back in Chicago, as well, I was auditioning for a Snickers campaign and I played a Viking; it was a Viking and a pilgrim and a bunch of other guys on a road trip across the country in an old, beat-up car.

What is the key brand message behind Snickers "You're not you when you're hungry"? That people are not themselves when they are hungry. A Snickers bar is the solution to make people themselves again.

It tells a story – there are universal aspects of hunger (crankiness, weakness, anger) and when you're hungry, you can't be part of the “pack.” The concept of “You're Not You When You're Hungry” can be told in many different ways, giving Snickers flexibility to be creative.

The "You're not you when you're hungry" marketing campaign was a massive success. In its first year of worldwide broadcast, it increased Snickers' world sales by 15.9% and gained market shares in 56 of the 58 markets where Snickers broadcasted the ads.

Hunger is an emotion people could easily relate to no matter where they belonged. Any abnormal behaviour would mean that something is wrong and what's a better reason than the hunger for selling a nut-filled chocolate bar. In this way, MARS found a way to penetrate the global market and attract more buyers.

Hunger is an emotion people could easily relate to no matter where they belonged. Any abnormal behaviour would mean that something is wrong and what's a better reason than the hunger for selling a nut-filled chocolate bar. In this way, MARS found a way to penetrate the global market and attract more buyers.

Millions of chocolate snacks deemed possibly unsafe in Europe and elsewhere due to plastic found in a Snickers bar. US chocolate giant Mars has ordered a massive international recall of Mars and Snickers bars made at its Dutch factory after a piece of plastic found in one snack was traced back to the site.

After several nationalistic influencers shared a screenshot of the Snickers promotional video on Weibo, a popular Chinese social media site, thousands of Chinese internet users slammed it for describing Taiwan as a country, and some threatened to boycott the brand.

When a person repeatedly does something that releases dopamine in the reward system, such as smoking a cigarette or eating a Snickers bar, dopamine receptors can start to downregulate. If the brain observes that the amount of dopamine is too high, it begins removing dopamine receptors to keep things balanced.

Yes, they are perfectly fine to eat. Here are the ingredients: Milk chocolate (sugar, cocoa butter,chocolate, skim milk, lactose, milkfat, soy lecithin, artificial flavor), corn syrup, peanuts, sugar, palm oil, skim milk,lactose, salt, egg whites, spice, natural and artificial flavors, chili extract.

Are Snickers vegan? No, the store-bought Snickers are not vegan because they contain dairy and egg.

The new 44g Snickers bar is a skinnier version of the original 50g bar - but is the same price. Kiwi fans of Snickers chocolate bars will be biting off less than they can chew as producers of the treat reduce the size to save costs. The peanutty bar has been downsized from 50g to 44g - about a bite missing per bar.