RXBAR is a company that specializes in creating protein bars and other nutritional snacks. The company was founded in 2012 by Jared Smith and Peter Rahal, who started the business in Rahal's mom's kit...
RXBAR TV Spot, 'Channel Flipping' is a commercial advertisement that promotes RXBAR's protein bars. The spot opens with a man sitting in a chair, flipping through television channels, with nothing catching his attention. He then spots an RXBAR and takes a bite out of it, and is instantly transported to a world of delicious flavors and healthy ingredients.
The ad showcases the various flavors of RXBAR, including blueberry, chocolate sea salt, peanut butter, and more. The focus is on the simplicity and wholesome ingredients of the bars. The spot aims to attract health-conscious consumers who are looking for on-the-go snacks that do not compromise on taste.
The commercial does an excellent job of simplifying the product and highlighting its natural ingredients. It emphasizes that RXBARs do not contain any added sugars, preservatives, or artificial flavors, which makes them an excellent option for people who are looking to clean up their diet without sacrificing taste.
The use of channel flipping as a storytelling device adds to the commercial's appeal. It's relatable to people who often find themselves aimlessly scrolling through channels and not finding anything worthwhile. The RXBAR snacks offer something that's worthwhile and fulfilling.
Overall, the RXBAR TV Spot, 'Channel Flipping' is a creative and successful advertisement for RXBARs. It communicates the brand's message of simplicity, natural ingredients, and delicious taste, making it hard to resist picking up a bar yourself.
RXBAR TV commercial - Channel Flipping produced for RXBAR was first shown on television on October 29, 2018.
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