What the ABC Family TV commercial - Bullying is about.

In the heartwarming ABC Family TV spot titled 'Bullying', viewers are introduced to the talented actor Keegan Allen, best known for his role as Toby Cavanaugh on the hit TV show "Pretty Little Liars." In this emotionally charged commercial, Allen takes on a different role, using his platform to shed light on the serious issue of bullying.

The TV spot opens with a poignant scene of Allen standing in front of a plain black backdrop. His voice resonates with a deep sense of empathy as he delivers a powerful monologue addressing the harmful effects of bullying. With each word, his passionate message touches the hearts of viewers.

As the camera pans out, it reveals a series of images depicting various instances of bullying: a student being pushed in a school hallway, hurtful words written on a bathroom mirror, and kids laughing and pointing fingers. These scenes serve as a stark reminder that bullying happens in different forms and can leave lasting scars.

Amidst the heart-wrenching visuals, the TV spot highlights the importance of standing up against bullying. Allen encourages viewers to become allies, advocates, and defenders of those who are being targeted. He emphasizes the need for empathy, kindness, and support, urging everyone to make a difference in someone else's life.

As the commercial progresses, uplifting images begin to surface. Friends comforting one another, individuals standing up against bullies, and a strong sense of community fighting against the injustice of bullying. These images serve as a powerful reminder that together, we can create a more inclusive and compassionate world.

Towards the end of the TV spot, Allen leaves viewers with a thought-provoking message: "Bullying stops with us. Let's rewrite the story." This powerful statement encapsulates the essence of the ad as it calls upon society to come together and redefine the norms surrounding bullying.

As the commercial fades to black, the screen is filled with a call-to-action message, encouraging viewers to visit abcfamily.com/bullying, where they can find resources to combat bullying and learn how to make a positive impact within their own communities.

The ABC Family TV spot 'Bullying' featuring Keegan Allen acts as a catalyst for change, urging viewers to confront the issue head-on and ensure that no one has to endure the pain and suffering that comes from being bullied. Through Allen's genuine passion and the impactful visuals, this TV spot serves as a powerful reminder that it is our responsibility to stand united against bullying and create a world where everyone feels safe, accepted, and loved.

ABC Family TV commercial - Bullying produced for Freeform was first shown on television on October 14, 2013.