What the Edible Arrangements Fresh Fruit Smoothie TV commercial - Men With Beards is about.

Title: Edible Arrangements Fresh Fruit Smoothie TV Spot: 'Men With Beards'

Introduction:In a world saturated with fast food and artificial flavors, Edible Arrangements decided to take a unique approach to promote their fresh fruit smoothies. With their tongue-in-cheek TV spot titled 'Men With Beards,' they aimed to captivate their audience by showcasing the irresistible allure of their refreshing and nutritious beverages. This bold and humorous advertisement left viewers both amused and craving the deliciousness of Edible Arrangement's fresh fruit smoothies.

Description of the TV Spot:The commercial opens with a bustling city street, filled with people from all walks of life. As the camera pans across the crowd, it focuses on a group of men, each with a magnificent, well-groomed beard. These men exude confidence and sophistication as they walk together, clearly united by their facial hair.

Amidst their crisp suits and stylish attire, the men clutch sleek Edible Arrangements smoothie cups, each displaying a vibrant concoction of fresh fruits. The camera zooms in on their bearded faces, capturing their expressions of delight and satisfaction as they take blissful sips from their cups.

As the men continue their swaggering stroll, the background music builds up, adding to the overall charm of the scene. The melody is upbeat, catchy, and perfectly sets the tone for the rest of the commercial.

In a surprising twist, the next scene showcases a diverse group of people - men and women, young and old, each beautifully different but united by their passion for the deliciousness of Edible Arrangement's fresh fruit smoothies. They too hold the signature smoothie cups, displaying the vibrant colors of different fruit combinations.

The narrative highlights the joy and pleasure of indulging in Edible Arrangement's smoothies, accompanied by shots of people savoring each sip. The visuals are lively and vibrant, showcasing the freshness and quality of the fruit ingredients and the happiness they bring to those who consume them.

Throughout the TV spot, the witty and playful voice-over emphasizes the amazing taste and nutritional value of Edible Arrangement's fresh fruit smoothies. It playfully suggests that one might need a beard to truly appreciate the experience, all while delighting the viewers with its humorous tone.

The commercial concludes with a shot of the entire group, bearded and clean-shaven, raising their cups in unison, forming a dynamic montage of diverse individuals celebrating the undeniable pleasure of Edible Arrangement's fresh fruit smoothies.

Takeaway:Edible Arrangements' 'Men With Beards' TV spot effectively combines humor, charm, and mouthwatering visuals to promote their fresh fruit smoothies. By cleverly associating the enjoyment of their beverages with a fictional beard club, the commercial captivates viewers and leaves them craving the real experience of sipping on a delightful concoction of fresh, ripe fruit. This advertisement reminds us that sometimes, the simplest pleasures in life, like enjoying an Edible Arrangements fresh fruit smoothie, can bring us pure joy and satisfaction.

Edible Arrangements Fresh Fruit Smoothie TV commercial - Men With Beards produced for Edible Arrangements was first shown on television on July 13, 2021.