What the Dannon Activia TV commercial - Exceptional Taste is about.

Title: Dannon Activia TV Spot - 'Exceptional Taste'

Introduction:In the highly competitive world of yogurt brands, Dannon Activia has consistently stood out with its commitment to delivering exceptional taste and health benefits. The Dannon Activia TV Spot titled "Exceptional Taste" captures the essence of the brand's philosophy around flavor and nourishment. With a focus on promoting its delicious range of yogurt options, this commercial aims to leave viewers with a mouthwatering desire to try Activia.

Scene 1: Opening ShotsThe commercial begins with a vibrant and visually enticing scene. A picturesque countryside serves as the backdrop, with lush green fields and a gentle breeze whispering through tall grass. The camera pans over to reveal a family enjoying a picnic, smiling and laughing as they savor their delectable yogurt cups.

Scene 2: Exquisite Taste ExplorationAs the scene transitions, the camera zooms in on a close-up shot of a spoonful of Activia yogurt being lifted to the mouth. The velvety smooth texture is highlighted as it gracefully glides off the spoon, emphasizing the yogurt's luxurious quality. A gentle background melody complements the visuals, adding an element of harmony and sophistication to the overall experience.

Scene 3: Flavor SymphonyThe commercial takes a creative turn as it dives deeper into the exploration of flavors. The screen splits into multiple panels, each showcasing a different Activia yogurt variety bursting with vibrant fruits, creamy splendors, and enticing swirls. The panels merge and blend together, creating a kaleidoscopic dance of flavors that is both visually captivating and mouthwatering.

Scene 4: Taste TestimonialsThe commercial continues with a series of brief interviews featuring individuals from diverse backgrounds, showcasing their enthusiasm for Activia's exceptional taste. Viewers hear snippets of testimonies, expressing how Activia has become their go-to yogurt brand due to its heavenly flavors. From a young athlete to a busy professional, each person passionately describes their favorite Activia yogurt, highlighting the brand's ability to cater to different taste preferences.

Scene 5: Health Benefits HighlightEven as the commercial focuses primarily on taste, it subtly reminds viewers of the health benefits of Activia yogurt. A concise voiceover interjects, mentioning the yogurt's probiotic properties and how it supports digestive health. The visuals transition to a serene scene of someone experiencing contentment and well-being after enjoying a bowl of Activia.

Scene 6: The Grand FinaleThe commercial concludes with a group of people gathering around a table, indulging in an exquisite yogurt-based dessert made with Activia. The sight of their joyful expressions, accompanied by the enticing aroma filling the air, leaves viewers with a powerful desire to experience the exceptional taste of Activia themselves.

Closing:As the screen fades to black, the Dannon Activia logo appears along with the tagline, "Discover the Exceptional Taste." Viewers are encouraged to try Activia yogurt and embark on a journey of delectable flavors and nourishment.

Conclusion:The Dannon Activia TV Spot - 'Exceptional Taste' effectively brings the concept of sensory pleasure and gastronomical fulfillment to life. By showcasing the brand's commitment to exceptional taste without compromising health benefits, this commercial leaves an indelible impression on viewers, compelling them to make Activia a part of their daily routine.

Dannon Activia TV commercial - Exceptional Taste produced for Dannon Activia was first shown on television on January 3, 2017.