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Axe TV commercial - Body Spray vs. Dry Spray: An Education
Axe (Deodorant)

Axe, also known as Lynx in some parts of the world, is a widely recognized brand that specializes in personal care products, particularly deodorants for men. With its bold marketing campaigns and edgy...

What the Axe TV commercial - Body Spray vs. Dry Spray: An Education is about.

Axe TV commercial - Body Spray vs. Dry Spray: An Education

Title: Axe TV Spot, 'Body Spray vs. Dry Spray: An Education'

Introduction:In the highly competitive world of men's grooming, Axe has been a pioneer with its line of body sprays and grooming products. The company's TV spot, 'Body Spray vs. Dry Spray: An Education,' takes a lighthearted look at the age-old question of which spray is more effective in attracting the opposite sex. This witty and clever commercial not only showcases Axe's innovative products but also invites viewers to laugh and embrace their confident selves.

Synopsis:The TV spot begins with a young man, let's call him Alex, walking into a crowded lecture hall. He is greeted by an eccentric professor who introduces the topic of the day: the battle between classic body sprays and the newer dry sprays. The professor proudly holds a can of Axe body spray in one hand and a can of their revolutionary dry spray in the other.

As the lecture progresses, the professor passionately explains the key differences between the two types of sprays. He highlights the classic body spray's ability to envelop one's entire body, creating an irresistible aura of confidence. On the other hand, he contrasts it with the sleek, precise, and mess-free application of the dry spray, leaving no room for embarrassment.

To further demonstrate his point, the professor splits the lecture hall into two groups. One group is armed with the classic body spray, while the other group wields the dry spray. The students excitedly prepare for the ultimate test of attraction.

Cut to a montage of humorous scenarios where the body spray group struggles with overly enthusiastic applications, resulting in comical mishaps. In contrast, the dry spray group effortlessly spritzes their cologne, revealing an air of sophistication and ease. The visuals are accompanied by a catchy soundtrack, setting a light-hearted tone.

The climax of the commercial features a gathering of attractive individuals, both men, and women, and the two groups step forward to showcase their newfound confidence. As the group using classic body spray approaches, there is an exaggerated reaction from the opposite sex, with some even fanning themselves due to the overpowering scent. The group using dry spray displays a more subtle yet equally alluring response, capturing attention through their understated charm.

The commercial concludes with the professor's closing statement, encouraging viewers to choose their preferred Axe spray, be it body spray or dry spray, because ultimately, confidence is the most attractive quality.

Impact:Axe's TV spot, 'Body Spray vs. Dry Spray: An Education,'

Axe TV commercial - Body Spray vs. Dry Spray: An Education produced for Axe (Deodorant) was first shown on television on July 8, 2017.

Frequently Asked Questions about axe tv spot, 'body spray vs. dry spray: an education'

Axe Phoenix Axe Phoenix: Probably the most popular Axe deodorant scent of all time. Some would claim this is the big daddy of all Axe fragrances.

In 2021, Axe relaunched its core range globally, upgrading its body sprays and reimagining its Axe Effect campaign to reinforce the perception that attraction is for everyone and between anyone. If you're into it and they're into it, Axe is into it too.

Body spray doesn't replace deodorant, it enhances it, covering areas your deodorant doesn't. Start with clean dry skin. The best time to apply fragrance is shortly after you've showered, once your skin is dry. That's how to wear cologne, and it works the same with body spray.

Just hold can 6 inches from your body and spray all over including your chest, neck, underarms anywhere you want to smell great.

  • 1 Fiskars X7 Axe.
  • 2 Fiskars X27 Axe.
  • 3 WilFiks Axe.
  • 4 Cold Steel Axe.
  • 5 Estwing Axe.

Most popular Axe body spray for men

  • Phoenix Deodorant Body Spray. 4.5. (397) 4.5 out of 5 stars. 397 reviews.
  • Apollo Antiperspirant Deodorant Stick. 4.4. (353) 4.4 out of 5 stars. 353 reviews.
  • Dark Temptation Deodorant Body Spray. 4.5. (451) 4.5 out of 5 stars. 451 reviews.
  • Phoenix Body Wash. 4.7. (286) 4.7 out of 5 stars.

France History: The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world, AXE was introduced in the U.S. in 2002.

Okay, so then what is dry spray? Officially known as "AXE Antiperspirant Dry Spray," it goes under your armpits to keep you dry for up to 48 hours. Use it just like you would an antiperspirant stick. It's your personal fullback blocking the sweat before it reaches the skin.

Axe's technology provides 48-hour protection against sweat and body odor, so you stay fresher for longer.

Overpowering scent: Some people find the scent of Axe body spray to be overpowering and too strong. Chemical odor: Some people find the chemical odor of Axe body spray to be unpleasant. Artificial fragrance: Some people dislike the artificial fragrance of Axe body spray and prefer more natural scents.

Stone and wood axes attack fastest, which diamond and gold have the lowest recovery time. Balancing it up, if your attacking technique is perfect then you'll do most damage per second with a diamond axe.

Golden axes will only chop a handful of items before breaking, but they cut faster than any other material.

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Actors

Actors who starred in Axe TV Spot, 'Body Spray vs. Dry Spray: An Education'

Amanda Sellers photo
Products

Products Advertised

Axe (Deodorant) Signature Gold Antiperspirant Dry Spray
Axe (Deodorant) You Daily Fragrance
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